Facebook (Page Insights) Dashboard Template

Template created by Databox Databox
Use this Facebook (Page Insights) Dashboard Template to uncover key insights about your Facebook page. Keep track of important metrics such as page views, click actions on the page, total page likes, follower stats and demographics, and so on.

Uses one-click integrations:

  • Facebook Pages Facebook Pages

If you don’t use Facebook Pages, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Facebook (Page Insights) Dashboard Template

Learn about your Facebook followers and how they’re interacting with your page and the content you post. Use this information to optimize your Facebook marketing strategy and measure your ROI. Connect your Facebook account and learn:

  • What are the demographics of the people who visit my Facebook Page? Get detailed demographic data about your Facebook followers, such as their gender and geographic location. Use this information to better tailor your messaging and Ads towards your current customer demographics.
  • How do I track likes and unlikes on my Facebook page? See how many people have liked and unliked your page within a specified period of time. Also, view the total number of likes your page has gathered over time.
  • How are my recent posts performing? Analyze and measure your most recent posts’ performance based on the total number of clicks and reach they gathered during a period of time. Dig deeper to learn why some of these posts performed better than others.
  • How do I see insights about my Facebook posts? Evaluate your Facebook posts’ success by tracking key metrics such as post count (the total number of posts on your Facebook page) and post reach (the number of people who saw your post on their timeline within a specified time period). Also, see in detail how many people saw your post on their screen at least once via paid, organic, and viral distribution
  • What actions do people take on my Facebook page?See what people do when they’re on your Facebook page. View the total number of people that clicked on your call-to-action button, as well as those that clicked on getting direction, contact information (phone number), and website.
  • How do I measure the reach of my Facebook posts? Get actionable data on the total number of people that have seen your posts on their screen at least once, either through paid, organic, or viral means. Visually monitor your post reach daily to ensure your target audience is seeing your posts, and if not (or if your post reach is significantly low), find out why.
  • How do I assess the performance of my Facebook page?Track your most valuable Facebook page metrics at a glance, such as page reach, page impressions, page engagements, page clicks, page reactions, comments, and shares. Use this wealth of data to evaluate your Facebook page’s performance and effectiveness of your Facebook marketing strategy.
  • Can I track the number of visits my Facebook page gets? View the total number of people that visited your Facebook page within a given time period. Compare the total number of page visits for the currently selected time period to the same period last week, last month, or last year.

Pull additional data using our deep integration with Facebook pages.

What other campaign metrics can you track and visualize with our integration with Facebook pages? Almost anything:

  • Engagement, reach, and impressions
  • Page likes & follows
  • Video views, engagement, and retention
  • Post actions and reactions
  • Facebook messaging insights
  • Reviews/recommendations

In Databox, there are almost 100 Facebook metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook widens.

Read more about Databox’s Facebook Pages integration.

Explore more Facebook dashboards.

Facebook Pages Facebook Pages metrics included in this template
  • Phone Number Clicks

    The Phone Number Clicks metric measures the number of times people clicked on the phone number link on your Facebook page, allowing them to call your business directly from their mobile device.

  • Action Button Clicks

    The Action Button Clicks metric measures the number of times people clicked on the call-to-action (CTA) button on your Facebook Page.

  • Page Likes

    The Page Likes metric provides the total number of users who have clicked the "Like" button on a Facebook Page to show their support and receive updates from the Page in their News Feed.

  • Page Unlikes

    The Page Unlikes metric measures the number of people who have unliked your Facebook Page. It can help you identify patterns in content or other factors that may be causing people to unfollow your page.

  • Total Page Likes

    Total Page Likes shows the overall number of Facebook users who have liked a particular page, including both current and former fans. It measures the overall popularity and reach of the page among Facebook users.

  • Get Direction Clicks

    Get Direction Clicks is a metric that measures the number of times people clicked the "Get Directions" button on your Facebook Page to navigate to your business location.

  • Page Reach

    Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.

  • Post Reach - Organic

    Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.

  • Post Reach - Paid

    Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.

  • Post Reach

    Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.

  • Post Reach - Viral

    Post Reach - Viral is the number of unique people who saw your post when it was shared by someone else, either by liking, commenting or sharing it.

  • Website Clicks

    Website Clicks is a metric that measures the number of times people have clicked on a link to visit an advertiser's website from their Facebook ad. It helps track the effectiveness of the ad in driving website traffic.

  • Post Reach by Post

    The Post Reach by Post metric measures the number of unique users who have seen a particular post on a Facebook page during a specific time period.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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