If you don’t use Facebook Pages, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
Learn about your Facebook followers and how they’re interacting with your page and the content you post. Use this information to optimize your Facebook marketing strategy and measure your ROI. Connect your Facebook account and learn:
What other campaign metrics can you track and visualize with our integration with Facebook pages? Almost anything:
In Databox, there are almost 100 Facebook metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook widens.
Read more about Databox’s Facebook Pages integration.
Explore more Facebook dashboards.
The Phone Number Clicks metric measures the number of times people clicked on the phone number link on your Facebook page, allowing them to call your business directly from their mobile device.
The Action Button Clicks metric measures the number of times people clicked on the call-to-action (CTA) button on your Facebook Page.
The Page Likes metric provides the total number of users who have clicked the "Like" button on a Facebook Page to show their support and receive updates from the Page in their News Feed.
The Page Unlikes metric measures the number of people who have unliked your Facebook Page. It can help you identify patterns in content or other factors that may be causing people to unfollow your page.
Total Page Likes shows the overall number of Facebook users who have liked a particular page, including both current and former fans. It measures the overall popularity and reach of the page among Facebook users.
Get Direction Clicks is a metric that measures the number of times people clicked the "Get Directions" button on your Facebook Page to navigate to your business location.
Page Reach refers to the number of unique users who have viewed the content on a Facebook Page, including posts and other updates, over a specific period of time.
Post Reach - Organic is the number of unique users who saw your post without any paid promotion or boosting. It measures the natural visibility of your content.
Post Reach - Paid is the number of people who saw your post due to paid promotion, such as a boosted post or advertisement, on Facebook.
Post Reach is the number of people who saw your Facebook post. It only counts each person once, even if they viewed the post multiple times.
Post Reach - Viral is the number of unique people who saw your post when it was shared by someone else, either by liking, commenting or sharing it.
Website Clicks is a metric that measures the number of times people have clicked on a link to visit an advertiser's website from their Facebook ad. It helps track the effectiveness of the ad in driving website traffic.
The Post Reach by Post metric measures the number of unique users who have seen a particular post on a Facebook page during a specific time period.
The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..
The Facebook & Twitter dashboard template looks at the performance of your posts based on page views and follower counts.
Social Media dashboard template shows activity across your 4 favorite social networks. It focuses on visitor and follower counts over various time periods.
This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step towards achieving better results for your brand through Facebook. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other social media marketers on how to improve your engagement rate, follower count and growth, and so much more:
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