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50+ Free Small Business Dashboard Examples and Templates

All small business dashboard templates come pre-built with some of the most commonly tracked metrics from the most popular tools. You can customize your templates at any time.

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Marketing Dashboard Examples and Templates

Track your marketing performance from tools like Google Analytics, Google Search Console, Semrush, Ahrefs, and HubSpot Marketing from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like goal conversion rate, landing page conversion rate, cost per click, bounce rate, return on marketing investment, and more.

Sales Dashboard Examples and Templates

Track your sales performance from tools like HubSpot CRM, Salesforce, and Pipedrive from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of leads, open opportunities, open cases, win/loss rate, and more.

Customer Support Dashboard Examples and Templates

Track your customer support performance from tools like Intercom and HelpScout from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like first response rate, ticket volume, ticket backlog, average resolution time, and more.

Ecommerce Dashboard Examples and Templates

Track your online store’s performance from tools like Shopify, WooCommerce, and BigCommerce from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like abandoned cart rate, average order value, cart conversion rate, and more.

Project Management Dashboard Examples and Templates

Track your project management performance from tools like Asana, Harvest and Jira from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like number of tasks assigned and completed, tasks overdue, and more.

Financial Dashboard Examples and Templates

Track your financial performance from tools like QuickBooks, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like income and expenses, cash flow, net profit margin, gross profit margin, and more.

Software Development Dashboard Examples and Templates

Track your software development performance and IT operations from tools like BitBucket and GitHub from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like release stats, such as commits and repository status, top contributors on your projects, and more. You can also visualize any data from My SQL and Microsoft SQL Server alongside 60+ other popular integrations in real-time.

SaaS Dashboard Examples and Templates

Track your SaaS performance from tools like ProfitWell, Stripe, and Xero from our library of pre-built templates. Just download any template for free, connect your data, and get instant visualizations of things like MRR, ARR, churn rate, active subscriptions, and more.

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What is a Small Business Dashboard?

A small business dashboard visually displays the KPIs and metrics that offer unique insights into the health and performance of a small business. 

This dashboard does not only provide small business owners with a simple, easy-to-understand overview of what’s going on in their business, but it also makes it easy for them to

 measure the effectiveness of their marketing and sales strategies and campaign ROI, gauge individual and collective progress against set goals, monitor finances, and so on.

What Should You Include in a Small Business Dashboard?

Not all metrics are worth tracking as a small business owner. Thus, it is time and cost efficient to track and monitor only metrics that provide you with a clear picture of the state of your small business.

When building a small business dashboard, it is important to only include metrics that are relevant to your business. This will, in turn, allow you to quickly identify what’s working and what isn’t, and improve your strategy over time.

The most important small business metrics you should be tracking are:

  • Sales revenue
  • Net profit
  • Sales growth
  • Customer retention rate
  • Working capital
  • Net income