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Blog category: Marketing
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Lead Conversion Rate: What Is a Good One and How to Optimize It?
Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.
Marketing
Apr 13
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Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
Marketing
Apr 12
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BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
Metrics & Chill Podcast
Apr 12
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Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
Marketing
Apr 10
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Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)
Metrics & Chill Podcast
Apr 5
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Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Metrics & Chill Podcast
Mar 29
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A simple framework to improve your existing funnel (📈 MTN #07)
Move The Needle
Mar 28
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What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Marketing
Mar 28
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How Heyoo Agency Cut Reporting Time in Half with Databox Reports
Case Study
Mar 27
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Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Marketing
Mar 23
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Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)
Metrics & Chill Podcast
Mar 22
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Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Marketing
Mar 16
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How to Create High-Converting Facebook Custom Audiences
Marketing
Mar 16
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Validate ideas & test new marketing channels (📈 MTN #06)
Move The Needle
Mar 15
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Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)
Metrics & Chill Podcast
Mar 15
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Who Gets the Best Use Out of Google Ads?
Marketing
Mar 9
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Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)
Metrics & Chill Podcast
Mar 8
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How Often Should Your Small Business Post on Social Media in 2023?
Marketing
Mar 2
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Building A Top Performing Agency (w/ Bob Ruffolo, IMPACT)
Metrics & Chill Podcast
Mar 1
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Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Marketing
Feb 23
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Tactical Ideas to Drive Growth (w/ Ryan O’Hara, Request For Meeting)
Metrics & Chill Podcast
Feb 22
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23 Examples of Highly-Engaging Homepage Headlines
Content Marketing
Feb 21
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Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
Metrics & Chill Podcast
Feb 15
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What Percentage of Organic Search Should Be Converting into Leads?
Marketing
Feb 13
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Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts
Marketing
Feb 8
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Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
Metrics & Chill Podcast
Feb 8
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The State of Business Reporting (w/ Pete Caputa, Databox)
Metrics & Chill Podcast
Feb 1
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Starting And Growing a Community (w/ Mike Rizzo, MarketingOp
Metrics & Chill Podcast
Jan 25
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What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
Marketing
Jan 25
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How to Structure a Great Content Team: 50+ Experts Share Their Insights
Content Marketing
Jan 25
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The 10 Most Important Google Ads Metrics [Original Data]
Databox Reports
Jan 25
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Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing
Jan 25
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How to Build a Comprehensive SEO Keyword Ranking Report
Marketing
Jan 25
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How to Improve the Organic CTR for Your Pages & Blog Posts
SEO
Jan 25
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The 13 Most Important Facebook Ads Metrics for Measuring ROI
Marketing
Jan 25
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What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
Marketing
Jan 25
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12 Effective Ways for Increasing Your Average Order Value (AOV)
Marketing
Jan 25
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Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
Marketing
Jan 24
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Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
Metrics & Chill Podcast
Jan 18
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Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign
Marketing
Jan 12
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Doubling Email Subscribers In 1 Month (w/ Camille Trent)
Metrics & Chill Podcast
Jan 11
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Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)
Metrics & Chill Podcast
Jan 4
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How Fast Is Fast Enough? What Is a Good Page Load Time for SEO
Marketing
Dec 26
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How Big Idea Media Grew Their Business 151%—One Metric at a Time
Marketing
Dec 22
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Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)
Metrics & Chill Podcast
Dec 21
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How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Marketing
Dec 19
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New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
Marketing
Dec 14
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Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)
Metrics & Chill Podcast
Dec 14
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Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing
Dec 7
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Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
Metrics & Chill Podcast
Dec 7
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Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing
Dec 5
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What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing
Dec 1
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Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
Metrics & Chill Podcast
Nov 30
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How to Maximize Your Paid Advertising ROI in a World Without Cookies
Marketing
Nov 28
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28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
Content Marketing
Nov 28
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27 Blogging Statistics That Will Shape Your Content Strategy in 2023
Marketing
Nov 24
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15 Ways to Optimize your Facebook Ads Bid Strategy
Marketing
Nov 16
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Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)
Metrics & Chill Podcast
Nov 16
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Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)
Metrics & Chill Podcast
Nov 9
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How to Run a Successful All-Hands
Databox Reports
Nov 8
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How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health
Marketing
Nov 7
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