Marketing
Approaches, tactics and advice for marketers
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...
by Aiza Coronado · Oct 25, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...
by Melissa King · Jul 11, 2025
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...
by Jeremiah Rizzo · Jun 30, 2025
What Are the Best YouTube Strategies for Business Growth in 2024?
With the rise of video content in the past decade and YouTube’s addition of Shorts to keep up with TikTok, YouTube is now a staple ...
by Melissa King · Oct 9, 2024
From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo)
Sam Kuehnle (VP of Marketing at Loxo) shares how to create a marketing plan that will resonate with leadership and contribute your company’s annual revenue ...
by Jeremiah Rizzo · Dec 3, 2025
Demystifying ‘Dark Social’ to Uncover Hidden Opportunities for B2B Demand Generation
Beyond the familiar channels, today’s marketers can benefit from the untapped potential of “dark social.” Now, don’t let the name scare you － “dark” in ...
by Fatmir Hyseni · Apr 23, 2025
Top 10 SEO Tools to Consider in 2024
Search engine optimization (SEO) has evolved from being a niche marketing tactic to a fundamental strategy for driving website traffic and conversions. With constant algorithm ...
by Maria Rozhdestvenskaia · May 27, 2025
![How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/08055804/facebook-ads-statistics-1000x563.jpg)
How to Select the Most Effective Facebook Ad Objectives for Your Business [Insights from 130+ Experts]
Are you getting the most out of your Facebook ads or are you just burning through your marketing budget without any clear returns? If the ...
by Filip Stojanovic · Mar 3
Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)
Is your marketing program profitable? Do you know how much you can spend to profitably acquire new customers? Do your marketing and sales teams share ...
by Jeremiah Rizzo · Jun 30, 2025
Top 10 Marketing Analytics Software Tools in 2024
Traffic alone won’t make you sales. You need to understand and direct that traffic down your marketing funnel. But to do that, you need to ...
by Maria Rozhdestvenskaia · Apr 16, 2025
The State of Content Marketing and SEO [Data from 140+ Companies]
How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of ...
by Filip Stojanovic · Mar 4
How Does Website Age Impact Performance? Insights from 145+ Companies
What comes to mind when you think of an outdated website? Your answer will depend on how far back you’ve seen the internet, but it ...
by Melissa King · Aug 8, 2024
When and Why Should SMEs Upgrade Their Email Service Provider (ESP)?
It seems that there’s an email service provider (ESP) for everyone these days, whatever your marketing goals or industry. But this wide range of options ...
by Melissa King · Aug 2, 2024
![Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]](https://cdnwebsite.databox.com/wp-content/uploads/2022/04/04050144/marketing-performance-challenges-1000x563.jpg)
Organic vs. Paid Marketing: Which Works Better and Why? [Based on Research with 130 Companies]
The debate between organic and paid marketing strategies continues to challenge many companies. Which approach delivers better results? Are there specific circumstances where one clearly ...
by Filip Stojanovic · Mar 4
The Role of Generative AI in Marketing: Insights from 600+ Companies
How is generative AI transforming marketing in 2024? And what real-world insights can we gain from agencies and businesses that have already implemented this technology? ...
by Filip Stojanovic · Feb 24
Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
In this episode of “Metrics & Chill”, host Pete Caputa is joined by Jennifer Christensen, founder partner at Beacon Media and Marketing, a firm specializing ...
by Maria Rozhdestvenskaia · Nov 4, 2024
5 Strategies for Call-Based Lead Generation & Management (Based on 110+ Expert Respondents)
How effective are your call-based lead generation strategies? Are they falling short of expectations? How can you improve your approach to convert more leads into ...
by Filip Stojanovic · Jun 27, 2024
SaaS Growth Marketing Challenges and Wins in 2024
If you’ve ever tried your hand at growth marketing, you know that it takes hard work and experimentation to get consistent results. Plus, you have ...
by Melissa King · Jun 20, 2024
Marketing and Sales in Uncertain Times: Strategies & Spending Impact (2024)
No matter what size your business is or what market you operate in, there’s one thing every business will confirm – marketing and sales during ...
by Filip Stojanovic · Jun 6, 2024
Landing Page Best Practices for B2B SaaS and Tech Companies
Google “landing page statistics” and you’ll find plenty of statistics for landing page performance in all businesses, but not so much for specific niches. If ...
by Melissa King · Sep 3
Banking on Future Growth: Predictions, Challenges, and Performance for Financial Brands
The COVID-19 pandemic and the resulting economic uncertainty forced businesses to rethink how they approach growth. This especially rang true in the financial services industry, ...
by Melissa King · May 31, 2024