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How to Set a Marketing Budget for a Small Business: 20 Tips
Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar.  This process ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...

Jessica Malnik's avatar by Jessica Malnik | Jun 10, 2024
How to Write a Great Inbound Marketing Report? Tips and Best Practices
Reporting

How to Write a Great Inbound Marketing Report? Tips and Best Practices

When it comes to growing a business through inbound marketing activities such as content marketing, blogging, SEO, and email marketing, reporting can basically be used ...

Djordje Cvijovic's avatar by Djordje Cvijovic | May 5, 2024
How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples
Reporting

How to Write a Great Marketing Plan? Get Inspired By These 7 Marketing Report Examples

Marketing plans are crucial to executing an effective marketing strategy. But they’re not easy to write – or read, for that matter. In order to ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Mar 21, 2023
Data Insights: Best Practices for Extracting Insights from Data
Reporting

Data Insights: Best Practices for Extracting Insights from Data

Most companies are sitting on a mountain of useful product, sales, and customer data. However, just because you have the data doesn’t mean it is ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 25
Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both
Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

There are two secret keys to success with competitor analysis. One, never obsesses with (and directly copy) what your competitors are doing. And, two, look ...

Masooma Memon's avatar by Masooma Memon | Mar 20, 2023
How to Price Your SaaS Product: 9 Tips to Get Started
SaaS

How to Price Your SaaS Product: 9 Tips to Get Started

98% of SaaS companies have reaped positive results from the core changes they made to their pricing. Want to make sure you’re among these companies ...

Masooma Memon's avatar by Masooma Memon | Dec 20, 2021
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
Reporting

HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department

HubSpot Reporting makes it easy to gather data and build reports, thanks to HubSpot’s comprehensive CRM platform and built-in reporting system. Since reporting plays such ...

by Davor Štefanović | Jul 17
How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)
Reporting

How to Write a Marketing Strategy? (5 Ready-to-Use Report Templates Included)

A good marketing strategy report can make or break your business. How? Well, this is the report that will help senior management decide whether the ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Sep 12, 2024