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Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?
KPIs & Metrics

Lead Velocity: What Makes It the Most Important Metric for SaaS Businesses?

If you’ve read anything about metrics, you know that you should monitor key performance indicators (KPIs) to track your business’s growth. But, of course, you ...

Melissa King's avatar by Melissa King | Sep 8, 2023
Profiling and Personalization in eCommerce: How Many Personas Do You Need
Ecommerce

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Who doesn’t love a personalized shopping experience? On-point product recommendations and emails packed with heart-winning discounts, for example. Not only does such a ecommerce product ...

Masooma Memon's avatar by Masooma Memon | Mar 21, 2023
How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide
Reporting

How to Set Up and Use Funnel Reports in Google Analytics: A Step-by-Step Guide

Every good salesman knows that in order to sell your product, you first have to know your customers. While drawing traffic to your website through ...

Filip Stojanovic's avatar by Filip Stojanovic | Dec 9, 2022
How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices
Google Analytics

How to Use and Interpret Google Analytics Time of Day Reports: Tips and Best Practices

The main ingredient of a successful business recipe is data. And what better way to obtain important data than by using Google Analytics. In the ...

Filip Stojanovic's avatar by Filip Stojanovic | May 29, 2024
7 Effective Cold Prospecting Strategies For SaaS Sales
SaaS

7 Effective Cold Prospecting Strategies For SaaS Sales

Are you sending 5-paragraph emails to stone-cold prospects? What about following up 5+ times in a week across multiple channels? Or, sending passive-aggressive emails just ...

Jessica Malnik's avatar by Jessica Malnik | May 13, 2022
The 2022 State of Facebook Ads Performance
Facebook Ads

The 2022 State of Facebook Ads Performance

In today’s increasingly complex digital world, it can be difficult for marketers to get a clear picture of how their online advertising efforts truly impact ...

Nevena Rudan's avatar by Nevena Rudan | Aug 3, 2023
7 Ecommerce Personalization Examples to Help You Come Up with Your Own
Ecommerce

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

Did you know that 56.86% of people think that an eCommerce business cannot be successful without personalization? And, 43.14% of respondents think that customers are ...

Jessica Malnik's avatar by Jessica Malnik | Dec 16, 2022
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Google Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...

Jessica Malnik's avatar by Jessica Malnik | Jun 15, 2024
How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts
Ecommerce

How to Set Up eCommerce Tracking in Google Analytics: 7 Tips from Experts

We asked 39 experts for their best advice for setting up eCommerce tracking in Google Analytics. Here are the best tips from companies five years or older.

Lily Ugbaja's avatar by Lily Ugbaja | Dec 16, 2022