Latest Posts

B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Sales

B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?

Are you stuck in a seemingly endless sales cycle?  You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...

Author's avatar by Davor Štefanović | Jun 26
How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Playbooks

How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

In this episode, Mason Cosby – founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to ...

Author's avatar by Jeremiah Rizzo | Apr 9, 2024
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Marketing

Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?

Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...

Author's avatar by Stefana Zaric | Jun 5
How to Manage Your Facebook Ads Budget in 2025
Marketing

How to Manage Your Facebook Ads Budget in 2025

Marketers voted Facebook as the advertising platform with the best ROI in 2025. However, effectively managing your Facebook Ads Budget is becoming more challenging each ...

Author's avatar by Alexander B. Pavlinek | Jul 3
7 Key Product Management Metrics and KPIs to Track in 2024
KPIs & Metrics

7 Key Product Management Metrics and KPIs to Track in 2024

Here’s a question for you – is your product really what your users need? Does it effectively solve their pain points? Is it simple to ...

Author's avatar by Filip Stojanovic | Jun 5
The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)
Sales

The Ultimate Guide to Sales KPIs and Metrics – 43 KPIs You Should Track for 2025 (+ Dashboard Examples)

Do you know what one of the biggest mistakes sales teams make is? Trying to track and fit too many sales KPIs and metrics in ...

Author's avatar by Filip Stojanovic | Jun 2
New in Databox: See How You Stack Up To Companies Like Yours With Benchmarks 
Product Updates

New in Databox: See How You Stack Up To Companies Like Yours With Benchmarks 

How do you know if your performance is good? For example, your click-through rate on LinkedIn Ads is 4.2%, is that good?  Is your CPC ...

Author's avatar by Monise Branca | May 2, 2024
B2B Marketing Benchmarks to Help You Set Goals for 2024
Marketing

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Author's avatar by Nevena Rudan | Jul 1
Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
Chartmogul

Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)

Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links

Author's avatar by Jeremiah Rizzo | Apr 9, 2024