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What is Direct Traffic in Google Analytics and How to Analyze It?
Google Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...

Maham S. Chappal's avatar by Maham S. Chappal | Jun 10, 2024
How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results
Market Research

How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results

Recently, Steve LeVine wrote that Americans won’t hop on board with electric vehicles until they can have “the gas station experience,” arguing that the U.S. ...

by Kiera Abbamonte | Jan 10, 2022
16 Ways to use Facebook Ads for Lead Generation
Marketing

16 Ways to use Facebook Ads for Lead Generation

Facebook is a lead generation beast in today’s digital age.  And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...

Maham S. Chappal's avatar by Maham S. Chappal | Mar 29, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...

Masooma Memon's avatar by Masooma Memon | Jul 10, 2025
How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox
Market Research

How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox

Closing the gap between marketing and sales can be a difficult task for any company. More often than not, the disconnect comes from busy schedules ...

Allison Frieden's avatar by Allison Frieden | Jul 2, 2024
20 Instagram Metrics Every Marketer Should Track in 2021
Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions?  Or, how many people who view your ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs
Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Want to get more readers to sign up for your product? Or subscribe to your newsletter? Or simply watch your conversion rates explode? To do ...

Archita Sharma's avatar by Archita Sharma | Jul 30, 2021
21 About Us Page Examples to Help You Get Your Brand Message Across
Marketing

21 About Us Page Examples to Help You Get Your Brand Message Across

You’ve been hitting your head against the wall (well, almost!) trying to perfect your About Us page and you feel like there’s definitely something that’s ...

Masooma Memon's avatar by Masooma Memon | Sep 15, 2023