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Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?
Marketing

Evaluating the Effectiveness of Your Advertising Campaigns: ROMI, ROI, or ROAS?

Spending on an ad campaign is just part of the equation. Calculating the return is another. The equation often gets confusing since you may get ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
12 Custom Facebook Ad Metrics Every Campaign Needs
Facebook Ads

12 Custom Facebook Ad Metrics Every Campaign Needs

Facebook Ads offers a wide selection of standard metrics that, sometimes, are just not enough for you to get a complete picture of how your ...

Marija Hladni's avatar by Marija Hladni | Apr 12, 2023
9 Customer Retention Metrics You Need to Start Tracking ASAP
Sales

9 Customer Retention Metrics You Need to Start Tracking ASAP

Retaining customers is critical for businesses. Did you know that retaining a customer is 5x cheaper than gaining a new one? Whether your customers have ...

Maham S. Chappal's avatar by Maham S. Chappal | Nov 15, 2021
New Integration: Track Your Service Channels in One Place with HubSpot Services + Databox
Hubspot

New Integration: Track Your Service Channels in One Place with HubSpot Services + Databox

Hi there, HubSpot Services users 👋 Today, we’re excited to announce our new integration with HubSpot Services, which will allow you to track and visualize ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 16, 2020
Link Building Emails: 15+ Experts Share Valuable Outreach Advice
Marketing

Link Building Emails: 15+ Experts Share Valuable Outreach Advice

An average person gets about 121 emails daily.   Translation: an average person’s inbox is crowded, which means it’s easy for them to lose your ...

Masooma Memon's avatar by Masooma Memon | Jan 12, 2022
New Integration: Track and Analyze Your Marketing Automation with Salesforce Pardot + Databox
Product Updates

New Integration: Track and Analyze Your Marketing Automation with Salesforce Pardot + Databox

Hi there, Salesforce Pardot users đź‘‹ Today, we’re excited to announce our new integration with Salesforce Pardot. It will enable you to track and visualize ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 16, 2020
Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond?  Are people even reading long-form blogs ...

Maham S. Chappal's avatar by Maham S. Chappal | Dec 6, 2021
Facebook vs. Instagram: What’s Better for Organic Brand Building?
Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...

Maham S. Chappal's avatar by Maham S. Chappal | May 11, 2022
16 Ways to Calculate the ROI of Your SEO Campaigns
Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...

Jessica Malnik's avatar by Jessica Malnik | Feb 1, 2023