Facebook Essentials - Measuring Page Video

This dashboard, authored by ConnectEngine, is a guide to getting started with Facebook Video and understanding when people watch, and when they stop watching as well.

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Used one-click connectors:

  • Facebook Pages Facebook Pages

If you don’t use Facebook Pages, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Determine what's successful and where there is room for improvement

  • How often should I post videos for the maximum impact?
  • How many people see our videos without boosting the posts?
  • When are people watching our videos most?
  • How many people watched our videos this period?

Key Metrics

  • Video Views
  • Organic Reach
  • People Engaged
  • Video View Calendar