Blog

Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Content Marketing Jessica Greene | Feb 19

Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

Content Marketing | Feb 12

Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Content Marketing | Feb 9

Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Content Marketing | Jan 26

Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Content Marketing | Jan 6

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jan 4

Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Content Marketing | Dec 29 2020

Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Content Marketing | Dec 23 2020

Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Content Marketing | Dec 22 2020

Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing | Dec 17 2020

Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Content Marketing | Dec 14 2020

Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Content Marketing | Dec 9 2020

Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Content Marketing | Dec 8 2020

Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Content Marketing | Dec 4 2020

Content Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Content Marketing | Nov 25 2020

Content Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Content Marketing | Nov 25 2020

Content Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Content Marketing | Nov 20 2020

Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Nov 17 2020

Content Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Content Marketing | Nov 16 2020

Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Content Marketing | Nov 12 2020

Content Marketing

53 Social Media Pros Explain the Art of Posting on LinkedIn

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Content Marketing | Nov 9 2020

Content Marketing

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Content Marketing | Nov 5 2020

Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing | Nov 3 2020

Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Content Marketing | Oct 29 2020

Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Oct 15 2020

Content Marketing

21 Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Content Marketing | Oct 12 2020

Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

Content Marketing | Sep 25 2020

Agencies

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies | Sep 23 2020

Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Content Marketing | Sep 21 2020

Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics | Jul 7 2020

Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics | Jun 25 2020

Content Marketing

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Content Marketing | Jun 16 2020

Marketing

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jun 4 2020

Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing | Mar 19 2020

Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Content Marketing | Mar 3 2020

Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Content Marketing | Feb 25 2020

Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Content Marketing | Feb 17 2020

Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing | Dec 6 2019

Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing | Dec 6 2019

Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Marketing | Dec 6 2019

Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing | Dec 5 2019

Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Marketing | Nov 4 2019

Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Marketing | Oct 23 2019

Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing | Oct 14 2019

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Oct 9 2019

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Oct 7 2019

Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Content Marketing | Sep 17 2019

Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Marketing | Sep 16 2019

Content Marketing

The 14 Best Online Communities for Promoting Your Content

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

Content Marketing | Sep 11 2019

Marketing

14 Free Ways to Research and Analyze Keywords for Blog Posts

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Marketing | Aug 29 2019

Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing | Aug 19 2019

Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing | Aug 16 2019

Content Marketing

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Content Marketing | Aug 1 2019

Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing | Aug 1 2019

Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Marketing | Jul 15 2019

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jul 8 2019

Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Jul 3 2019

Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing | Jul 2 2019

Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing | Jul 1 2019

Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Marketing | Jun 25 2019

Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing | Jun 24 2019

Blog about Business Analytics, KPIs and product updates

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Looking for a proven way to increase your newsletter subscribers? In this guide, 28 experts share their best advice on doing just that.

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

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