Blog

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing Jessica Greene | Jul 18

Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Marketing | Jul 15

Marketing

23 Experts On How to Use Google Search Console for SEO in 2019

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jul 11

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jul 8

Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Jul 3

Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing | Jul 2

Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing | Jul 1

Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Marketing | Jun 25

Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing | Jun 24

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 5

Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Marketing | May 21

Marketing

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Marketing | May 8

Content Marketing

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing | May 7

Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing | May 2

Content Marketing

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing | Apr 30

Marketing

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Marketing | Apr 17

Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Content Marketing | Apr 16

Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Marketing | Apr 3

Marketing

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing | Mar 21

Marketing

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Marketing | Mar 12

Content Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Content Marketing | Feb 28

Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Marketing | Feb 20

Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Content Marketing | Feb 12

Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Marketing | Feb 11

Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Content Marketing | Feb 5

Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Marketing | Jan 30

Content Marketing

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Content Marketing | Jan 29

Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing | Jan 23

Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Marketing | Jan 22

Content Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Content Marketing | Jan 8

Content Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

Want to improve your email open rates? Use this swipe file of 28 ideas and strategies for writing high-performing email subject lines.

Content Marketing | Jul 18 2018

Marketing

35 HubSpot Features That Users Can’t Live Without

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

Marketing | Apr 9 2018

Marketing

The Top Content Marketing Formats for 2018 [Survey Results]

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Marketing | Apr 2 2018

Marketing

52 Tips to Improve Company Blog Performance

Here is how the experts get stellar blog results.

Marketing | Mar 22 2018

Marketing

A Simple Way to Measure Content Marketing ROI

Here’s how measuring your content marketing ROI can be quick and easy.

Marketing | Mar 6 2018

Marketing

12 Proof Points that Ebooks Are Not Dead

Marketers keep saying Ebooks aren’t the effective lead generators they once were. Hooey!

Marketing | Jan 24 2018

Content Marketing

53 Digital Marketers Share Their Top-Performing Blog Posts from 2017

These 53 marketers shared their best articles from 2016-2017 and the reasons why they performed so well.

Content Marketing | Jan 4 2018

Content Marketing

The 5 WordPress Plugins I Use To Eliminate The Crappy Parts of Publishing Blog Posts

If I didn’t have these 5 plugins, I would spend all day uploading and optimizing images, waiting for guest publishers and formatting copy.

Content Marketing | Dec 13 2017

Content Marketing

Creating High-Value Content in the Peak Content Age (Inbound 2017 Session)

Scott Meyer from 9 Clouds shared the tactics he has used to take on fewer clients and generate more profit than ever before.

Content Marketing | Sep 27 2017

Content Marketing

The Must-Read Guide To Data Journalism

Use data journalism to create deep, meaningful content that stands out from your competitors.

Content Marketing | Sep 20 2017

Content Marketing

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

We wanted our new interactive quiz to be an experience, not just another piece of blog content. So we turned to Typeform and Zapier!

Content Marketing | Sep 18 2017

Marketing

The Topic Cluster Content Strategy Explained by Visiting a Casino

If you have visited a casino, then you can understand the pillar + cluster model of content creation.

Marketing | Sep 11 2017

Content Marketing

Assumption is the Mother of All Marketing Fails

When you strictly use past experience to make digital marketing decisions, you will likely focus on the wrong metrics.

Content Marketing | Aug 22 2017

Content Marketing

14 Inbound Marketing Podcasts Ranked By Popularity

Inbound marketing podcasts are sprouting up left and right. Here is your guide to the most popular ones.

Content Marketing | Jul 28 2017

Marketing

Our Google Analytics Hack for Measuring Blog Post Performance Beyond Pageviews

Use these metrics to reveal the content that attracts, engages, converts and retains your readers.

Marketing | Jun 27 2017

Content Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

How we took the mind-numbing copy+paste out of our blogging process

Content Marketing | May 9 2017

Content Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

Here’s what happens when you quantify blogging efforts based on number of posts.

Content Marketing | May 8 2017

Blog about Business Analytics, KPIs and product updates

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Want to improve your email open rates? Use this swipe file of 28 ideas and strategies for writing high-performing email subject lines.

Power users reveal the features that make inbound marketing with HubSpot unbelievably easy.

We asked 27 top marketers what content marketing formats they’ll be investing into this year. Here’s what they’re doing and why.

Here is how the experts get stellar blog results.

Here’s how measuring your content marketing ROI can be quick and easy.

Marketers keep saying Ebooks aren’t the effective lead generators they once were. Hooey!

These 53 marketers shared their best articles from 2016-2017 and the reasons why they performed so well.

If I didn’t have these 5 plugins, I would spend all day uploading and optimizing images, waiting for guest publishers and formatting copy.

Scott Meyer from 9 Clouds shared the tactics he has used to take on fewer clients and generate more profit than ever before.

Use data journalism to create deep, meaningful content that stands out from your competitors.

We wanted our new interactive quiz to be an experience, not just another piece of blog content. So we turned to Typeform and Zapier!

If you have visited a casino, then you can understand the pillar + cluster model of content creation.

When you strictly use past experience to make digital marketing decisions, you will likely focus on the wrong metrics.

Inbound marketing podcasts are sprouting up left and right. Here is your guide to the most popular ones.

Use these metrics to reveal the content that attracts, engages, converts and retains your readers.

How we took the mind-numbing copy+paste out of our blogging process

Here’s what happens when you quantify blogging efforts based on number of posts.

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