Blog

Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics Elise Dopson | Jul 7

Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics | Jun 25

Content Marketing

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Content Marketing | Jun 16

Marketing

100+ Experts On How to Use Google Search Console for SEO in 2020

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Marketing | Jun 4

Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing | Mar 19

Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing | Mar 16

Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Content Marketing | Mar 3

Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Content Marketing | Feb 25

Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Content Marketing | Feb 17

Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing | Dec 6 2019

Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing | Dec 6 2019

Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Marketing | Dec 6 2019

Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing | Dec 5 2019

Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Management | Nov 11 2019

Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Marketing | Nov 4 2019

Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Marketing | Oct 23 2019

Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Marketing | Oct 21 2019

Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Oct 15 2019

Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing | Oct 14 2019

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Oct 9 2019

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Oct 7 2019

Content Marketing

26 Blog Title Examples That Get High Organic Search CTRs

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

Content Marketing | Oct 2 2019

Agencies

35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies | Sep 26 2019

Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Content Marketing | Sep 17 2019

Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Marketing | Sep 16 2019

Content Marketing

The 14 Best Online Communities for Promoting Your Content

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

Content Marketing | Sep 11 2019

Marketing

14 Free Ways to Research and Analyze Keywords for Blog Posts

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Marketing | Aug 29 2019

Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Marketing | Aug 26 2019

Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing | Aug 19 2019

Marketing

The 8 Most Important Landing Page Metrics (and How to Track Them)

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Marketing | Aug 16 2019

Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Aug 5 2019

Content Marketing

29 Content Marketing Statistics Every Blogger & Marketer Needs to Know

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

Content Marketing | Aug 1 2019

Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Marketing | Aug 1 2019

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jul 18 2019

Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Marketing | Jul 15 2019

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jul 8 2019

Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Jul 3 2019

Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Marketing | Jul 2 2019

Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Marketing | Jul 1 2019

Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Marketing | Jun 25 2019

Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Marketing | Jun 24 2019

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 5 2019

Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Marketing | May 21 2019

Marketing

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Marketing | May 8 2019

Content Marketing

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Content Marketing | May 7 2019

Content Marketing

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Content Marketing | Apr 30 2019

Marketing

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Marketing | Apr 17 2019

Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Content Marketing | Apr 16 2019

Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Marketing | Apr 3 2019

Marketing

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing | Mar 21 2019

Marketing

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Marketing | Mar 12 2019

Content Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Content Marketing | Feb 28 2019

Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Marketing | Feb 20 2019

Content Marketing

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

Content Marketing | Feb 12 2019

Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Marketing | Feb 11 2019

Content Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

Content Marketing | Feb 5 2019

Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Marketing | Jan 30 2019

Content Marketing

How Do You Accurately Measure the ROI of Content Marketing? 27 Experts Weigh-In

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Content Marketing | Jan 29 2019

Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing | Jan 23 2019

Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Marketing | Jan 22 2019

Content Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Content Marketing | Jan 8 2019

Blog about Business Analytics, KPIs and product updates

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

We asked 100+ marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Track these metrics from Google Analytics in real-time to generate more leads and develop the content that your audience craves

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

What content types work best? Is content important for SEO? This monster collection of content marketing statistics will answer all of your questions.

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

90% of marketers say crowdsourcing content from across their company has a positive business impact. Here’s how some companies make content creation a community effort.

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

From varying attribution models to offsetting overall costs, these 27 marketers share how to determine whether a content marketing strategy is paying off.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Blogging, podcasting, video, long-form content and more – 40 marketers share their best advice for starting and scaling up your content marketing efforts in 2019.

Join 28,676 subscribers to receive latest posts.

17% of professional SEOs only use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.