Blog

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Content Marketing Masooma Memon | Feb 21

Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing | Jan 25

Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing | Jan 25

Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Jan 25

Content Marketing

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Content Marketing | Nov 28 2022

Content Marketing

30 Content Marketing Statistics to Power Up Your Strategy in 2022

Want to stay on top of the latest content marketing trends? Here are the 30 most relevant content marketing statistics you should know.

Content Marketing | Jun 30 2022

Content Marketing

20+ Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Content Marketing | Mar 12 2022

Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Content Marketing | Aug 26 2021

Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Content Marketing | Aug 17 2021

Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Content Marketing | Aug 16 2021

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jun 25 2021

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Jun 22 2021

Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Jun 17 2021

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Jun 15 2021

Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Content Marketing | Jun 9 2021

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Jun 8 2021

Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Marketing | Jun 4 2021

Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Content Marketing | Jun 3 2021

Content Marketing

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads?

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

Content Marketing | Jun 1 2021

Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | May 31 2021

Content Marketing

25 Blog Title Examples That Get High Organic Search CTRs

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Content Marketing | May 29 2021

Content Marketing

How to Create a Content Development Framework for High-Performing Teams

Struggling to create high-quality content on a consistent basis? What you need is a solid content development framework to streamline the entire process.

Content Marketing | May 25 2021

Content Marketing

Why is My Blog Conversion Rate So Low? (And 9 Ways to Improve It)

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

Content Marketing | May 21 2021

Content Marketing

Conduct a Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Content Marketing | May 19 2021

Content Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Content Marketing | May 12 2021

Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing | May 2 2021

Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing | Apr 23 2021

Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Content Marketing | Mar 31 2021

Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Content Marketing | Mar 18 2021

Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing | Mar 9 2021

Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Content Marketing | Mar 4 2021

Content Marketing

Video SEO: Ranking on Google vs. Ranking on YouTube

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

Content Marketing | Mar 4 2021

Content Marketing

18 Tips for Writing YouTube Video Titles That Drive Views

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

Content Marketing | Mar 3 2021

Content Marketing

10 Ways to Use Your Blogs and Podcasts Together

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

Content Marketing | Feb 9 2021

Content Marketing

11 Things a Clear and Concise Content Brief Should Include

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

Content Marketing | Jan 26 2021

Content Marketing

How to Start a Blog from Scratch: 26 Tips for Beginners

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Content Marketing | Jan 6 2021

Content Marketing

30 Ways to Come Up With Great Blog Topic Ideas

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Content Marketing | Dec 29 2020

Content Marketing

Ideal Blog Post Length: How Long Should a Blog Post Be in 2021?

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Content Marketing | Dec 23 2020

Content Marketing

How to Write a Blog Post Outline: Write Better Blogs with These 21 Tactics

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Content Marketing | Dec 22 2020

Content Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Content Marketing | Dec 14 2020

Content Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Content Marketing | Dec 9 2020

Content Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Content Marketing | Dec 8 2020

Content Marketing

How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Content Marketing | Dec 4 2020

Content Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Content Marketing | Nov 25 2020

Content Marketing

27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Content Marketing | Nov 25 2020

Content Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Content Marketing | Nov 20 2020

Content Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Content Marketing | Nov 16 2020

Content Marketing

53 Social Media Pros Explain the Art of Posting on LinkedIn

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Content Marketing | Nov 9 2020

Content Marketing

52 Expert Tips for Managing Your Content Editorial Calendar Efficiently

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

Content Marketing | Sep 25 2020

Agencies

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies | Sep 23 2020

Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Content Marketing | Sep 21 2020

Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Analytics | Jul 7 2020

Analytics

How to Measure Blog Attribution Using Google Analytics

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Analytics | Jun 25 2020

Content Marketing

How to Create & Measure Your Content Marketing Funnel

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

Content Marketing | Jun 16 2020

Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Content Marketing | Mar 3 2020

Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Content Marketing | Feb 25 2020

Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Content Marketing | Feb 17 2020

Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Marketing | Dec 6 2019

Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Marketing | Dec 6 2019

Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Content Marketing | Dec 5 2019

Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Marketing | Nov 4 2019

Blog about Business Analytics, KPIs and product updates

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Want to stay on top of the latest content marketing trends? Here are the 30 most relevant content marketing statistics you should know.

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Based on your ad objective, you get a list of Facebook CTA buttons to choose from. But which ones work best? Find out in this post.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Banging your head against the desk trying to come up with irresistible blog titles? Here are 25 examples with high CTR to inspire you.

Struggling to create high-quality content on a consistent basis? What you need is a solid content development framework to streamline the entire process.

Struggling with a low blog conversion rate? Implement these nine expert tips to start seeing an improvement.

We asked 133 marketers to share the tools and processes they use to conduct an SEO content audit, then compiled the responses into this 10-point checklist.

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Struggling with video SEO? Here are some expert tips that will help you rank better on both Google and YouTube.

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

With audiences preferring to consume content in different formats, it’s essential to invest in both blogs and podcasts. The best part? Making them work together. Learn how.

A complete content brief should include everything from the goal of the piece and its unique angle to the target keywords, internal links, and CTAs.

New to blogging? Here’s your comprehensive guide on how to start a blog packed with 20+ expert tips and actionable steps to get started the right way.

Can’t come up with suitable blog topic ideas to write on? 80+ marketers weigh in with unique ways to come up with great blog topic ideas.

Our experts suggest that 1500-2000 words is the ideal length of a blog post. Learn why and how to focus on writing quality content.

Not sure how to write a blog outline? Feeling stuck? These 21 tried and tested tactics will help you create stellar outlines quickly.

Want to build a strong brand online but not sure whether to choose Facebook or Instagram? 34 experts weigh in on the pros and cons of each social platform.

Want to learn how to write a more enticing meta description? 30+ SEO experts share meta description tips that will instantly boost your CTR.

Looking for CTA examples? We’ve packed in loads of them from 32+ experts who’ve been crushing CTAs along with the A-Z of writing effective CTAs. Dig in!

Don’t know how to write a great call-to-action? Over 50 marketing pros share their tips and tricks on crafting clear and highly-converting CTAs.

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Planning an internal linking strategy for your website? Pick from 27 of these internal linking strategies recommended by 40+ SEO experts.

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Want high engagement on LinkedIn posts and lots of leads? 53 social media pros explain their best tips on how to post on LinkedIn.

Managing your content editorial calendar effectively is the key to keeping things working smoothly. Try these 54 expert tips to optimize your calendar and get the show running like a pro.

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Tracking the performance of your content marketing doesn’t have to be complicated. In this guide, 30+ experts share how they do it with Google Analytics.

Struggling to see how your blog posts contribute to leads and sales? Here’s how 20 content marketers use Google Analytics to measure blog attribution.

Content works best when it serves unique buyers differently. Here’s how to establish and measure your content marketing funnel according to 26 pros.

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.