Blog

Agencies

The 13 Most Important KPIs Your Marketing Agency Needs to Track

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Agencies Elise Dopson | Oct 8

Agencies

35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies | Sep 26

Agencies

38 Digital Marketing Software Tools Top Agencies Recommend

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Agencies | Sep 13

Agencies

26 Account Manager Interview Questions for Marketing Agencies

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Agencies | Aug 13

Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Marketing | Feb 20

Agencies

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Agencies | Jan 15

Agencies

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Agencies | Nov 5 2018

Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Agencies | Nov 2 2018

Agencies

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies | Oct 26 2018

Agencies

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies | Oct 25 2018

Agencies

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies | Oct 23 2018

Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies | Oct 22 2018

Agencies

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies | Oct 18 2018

Agencies

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies | Oct 12 2018

Agencies

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies | Oct 4 2018

Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies | Sep 28 2018

Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies | Sep 27 2018

Agencies

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Agencies | Sep 26 2018

Agencies

How To Build A Client Communication Dashboard Without Writing Code

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Agencies | Sep 25 2018

Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies | Sep 13 2018

Agencies

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies | Sep 13 2018

Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies | Sep 13 2018

Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Agencies | Aug 21 2018

Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Agencies | Aug 2 2018

Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Agencies | Jul 17 2018

Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

Agencies | Jun 29 2018

Agencies

12 Marketing Agency Project Management Tools That Create Efficiency

Here are the ways that 27 leaders of creative marketing agencies leverage their project management tool to make their team more efficient.

Agencies | Jun 15 2018

Agencies

Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Agencies | May 30 2018

Agencies

How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Agencies | May 18 2018

Agencies

Building a Website on HubSpot’s Content Management System (CMS)?

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Agencies | May 3 2018

Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Marketing | Apr 24 2018

Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies | Apr 13 2018

Agencies

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Agencies | Mar 19 2018

Agencies

Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Agencies | Mar 5 2018

Agencies

How an Agency Can Save You Money with HubSpot

Here’s why you should work with a digital marketing agency on implementing HubSpot at your company.

Agencies | Feb 28 2018

Agencies

The 5 Sales Every Profitable Agency Masters

Based on interviews and performance data from thousands of agencies over the last 10 years, I’ve discovered how, what and when the most profitable agencies sell.

Agencies | Feb 28 2018

Agencies

The Power of Dashboard Reporting for Your Agency and Clients

After years of doing monthly reports with Excel and screenshots, this HubSpot expert realized that manual reporting was letting his clients and agency down.

Agencies | Feb 26 2018

Agencies

How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

Agencies | Feb 19 2018

Agencies

How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

Agencies | Jan 31 2018

Agencies

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Agencies | Jan 26 2018

Agencies

The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Agencies | Jan 12 2018

Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Agencies | Jan 11 2018

Agencies

Dear Agencies, Get Your Data Together

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Agencies | Jan 8 2018

Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

Agencies | Jan 2 2018

Agencies

Stop Selling Hours, Start Selling Value [Video]

How professional services firms can align their fees to the value they provide.

Agencies | Dec 21 2017

Agencies

Not Your Average HubSpot Agency Partner

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

Agencies | Dec 20 2017

Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Agencies | Dec 11 2017

Agencies

4 Ways Inbound Marketing is Changing in 2018

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

Agencies | Dec 7 2017

Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

Agencies | Dec 5 2017

Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Agencies | Dec 4 2017

Agencies

18 Marketing Agency Partner Programs You Should Consider Joining

These 18 SaaS providers go out of their way to meet the unique needs of marketing agencies.

Agencies | Dec 1 2017

Agencies

How to Automate Your Monthly Inbound Marketing Report Deck in Databox Once and For All

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Agencies | Nov 27 2017

Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Here’s the story of how Andrew Chao Dongnam started his inbound agency Bethink Marketing.

Agencies | Nov 17 2017

Agencies

The Best Sales Pitch Your Agency Can Have

Here’s how your agency can create its best case study by practicing digital marketing on itself!

Agencies | Nov 17 2017

Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Agencies | Nov 17 2017

Agencies

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

Introducing Client Performance: The Easiest Way to Monitor All of Your Clients in One Place

Agencies | Nov 8 2017

Agencies

10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Agencies | Oct 27 2017

Agencies

4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)

Here are 4 proven tactics you can use to set your agency apart from the growing community of digital marketing agencies.

Agencies | Oct 25 2017

Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

Marketing | Oct 20 2017

Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Agencies | Oct 19 2017

Agencies

Databox Announces Integration with Wistia to Help Agencies Prove Video Marketing ROI

Check your Wistia video stats alongside data from HubSpot, Google Analytics and 50+ other sources — anytime, on any device.

Agencies | Oct 10 2017

Blog about Business Analytics, KPIs and product updates

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

Here are the ways that 27 leaders of creative marketing agencies leverage their project management tool to make their team more efficient.

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Here’s why you should work with a digital marketing agency on implementing HubSpot at your company.

Based on interviews and performance data from thousands of agencies over the last 10 years, I’ve discovered how, what and when the most profitable agencies sell.

After years of doing monthly reports with Excel and screenshots, this HubSpot expert realized that manual reporting was letting his clients and agency down.

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

How professional services firms can align their fees to the value they provide.

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

These 18 SaaS providers go out of their way to meet the unique needs of marketing agencies.

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Here’s the story of how Andrew Chao Dongnam started his inbound agency Bethink Marketing.

Here’s how your agency can create its best case study by practicing digital marketing on itself!

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Introducing Client Performance: The Easiest Way to Monitor All of Your Clients in One Place

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Here are 4 proven tactics you can use to set your agency apart from the growing community of digital marketing agencies.

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Check your Wistia video stats alongside data from HubSpot, Google Analytics and 50+ other sources — anytime, on any device.

Join 26,814 subscribers to receive latest posts.