Blog

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Agencies   |  Jan 25

23 Marketing Agency Directories Your Agency Shouldn’t Miss in 2023

List your agency in these marketing directories and reach qualified prospects that are serious about hiring an agency.

Agencies   |  Jan 18

A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners

Can’t provide a full agency service because you specialize in one area only? Consider an agency partnership—here’s how it can help.

Agencies   |  Jan 5

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

We asked experts: when’s the right time to move from DIY marketing and sales to hiring a dedicated person to market and sell your agency services?

Agencies   |  Dec 15 2022

How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins

Wondering how many clients should you have to optimize your profit margins? Databox surveyed 45 agencies to identify the sweet spot.

Agencies   |  Dec 12 2022

To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency

Wondering if niching down is the right move for your agency? We’ve interviewed 87 businesses to identify the current state of the market and show you the best path forward.

Agencies   |  Oct 10 2022

How to Automate Your Reporting Process with Databox

Reporting   |  Aug 8 2022

40 Digital Marketing Software Tools Top Agencies Recommend

What’s the best marketing software for your agency? We asked dozens of agencies to share their “must-have” tools.

Agencies   |  Feb 16 2022

18 Mistakes Startups Make Under Rapid Growth

From hiring too quickly to poor cash flow management, here are some of the biggest growth mistakes startups make (and how to avoid them).

Agencies   |  Jan 17 2022

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Learn how experienced marketing and business development agencies calculate and maximize their client profitability.

Agencies   |  Jan 10 2022

How to Deal with Difficult Clients: Strategies Shared by 10 Agencies

Here are 10 different ways to deal with difficult clients in 10 different ways according to agencies who have been down in the trenches.

Agencies   |  Jan 5 2022

Most Profitable Business Models for Agencies: According to 20 Agencies

There is no one-size-fits-all agency business model. 20 agency owners share the pros and cons of their pricing models.

Agencies   |  Oct 26 2021

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

Figuring out how to maximize profits for your agency? We asked 26 professionals about their strategies for managing their revenue streams.

Agencies   |  Oct 18 2021

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

In this post, 40+ experts running agencies share their secrets for improving operational efficiency including visualizing your work, developing SOPs & more.

Agencies   |  Dec 24 2020

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Agencies   |  Sep 23 2020

43 SEO Agencies We Recommend & The SEO Services They Offer

Who’s the best SEO agency? We’ve compiled a list of 43 great ones we’d recommend as well as the services they offer and the results they generate.

Agencies   |  Sep 7 2020

The 16 Best White-Label Marketing Software Agencies Recommend

Here’s a list of 16 white-label marketing software that marketing agencies recommend most, including marketing automation, reporting, and more.

Marketing   |  Aug 13 2020

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Agencies   |  Jun 9 2020

New: Create Reusable Templates in Databox & Save Hours on Client Reports

Design templates in Databox, complete with the data sources, metrics, and visualizations that you need, and save them to your account so that they can be used for any client in just one click.

Using Databox   |  Mar 30 2020

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

Smartbug Media, HubSpot’s top agency partner, shares how Databox has helped its team shift valuable hours away from manual reporting.

Agencies   |  Mar 5 2020

26 Marketing Agency Account Manager Interview Questions

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Agencies   |  Aug 13 2019

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Agencies   |  Jan 15 2019

36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Agencies   |  Nov 5 2018

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Agencies   |  Nov 2 2018

How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Agencies   |  Oct 26 2018

How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Agencies   |  Oct 25 2018

How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Agencies   |  Oct 23 2018

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Agencies   |  Oct 22 2018

How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Agencies   |  Oct 18 2018

How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Agencies   |  Oct 12 2018

How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Agencies   |  Oct 4 2018

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Agencies   |  Sep 28 2018

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Agencies   |  Sep 27 2018

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Agencies   |  Sep 26 2018

How To Build A Client Communication Dashboard Without Writing Code

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Agencies   |  Sep 25 2018

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Agencies   |  Sep 13 2018

How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Agencies   |  Sep 13 2018

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Agencies   |  Sep 13 2018

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Agencies   |  Aug 21 2018

The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Agencies   |  Aug 2 2018

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Agencies   |  Jul 17 2018

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

Agencies   |  Jun 29 2018

Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Agencies   |  May 30 2018

How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Agencies   |  May 18 2018

Building a Website on HubSpot’s Content Management System (CMS)?

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Agencies   |  May 3 2018

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Marketing   |  Apr 24 2018

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Agencies   |  Apr 13 2018

4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Agencies   |  Mar 19 2018

Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Agencies   |  Mar 5 2018

How an Agency Can Save You Money with HubSpot

Here’s why you should work with a digital marketing agency on implementing HubSpot at your company.

Agencies   |  Feb 28 2018

The 5 Sales Every Profitable Agency Masters

Based on interviews and performance data from thousands of agencies over the last 10 years, I’ve discovered how, what and when the most profitable agencies sell.

Agencies   |  Feb 28 2018

How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

Agencies   |  Feb 19 2018

How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

Agencies   |  Jan 31 2018

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Agencies   |  Jan 26 2018

The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Agencies   |  Jan 12 2018

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Agencies   |  Jan 11 2018

Dear Agencies, Get Your Data Together

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Agencies   |  Jan 8 2018

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

Agencies   |  Jan 2 2018

Stop Selling Hours, Start Selling Value [Video]

How professional services firms can align their fees to the value they provide.

Agencies   |  Dec 21 2017

Not Your Average HubSpot Agency Partner

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

Agencies   |  Dec 20 2017