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Blog about Business Analytics, KPIs and product updates

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The 13 Most Important KPIs Your Marketing Agency Needs to Track

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Elise Dopson Agencies Elise DopsonElise Dopson   |  Oct 8

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35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Avatar Agencies   |  Sep 26

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Agencies

38 Digital Marketing Software Tools Top Agencies Recommend

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Avatar Agencies   |  Sep 13

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Agencies

26 Account Manager Interview Questions for Marketing Agencies

Leaders from more than 30 marketing agencies share their favorite account manager interview questions to ask (and their favorite answers to receive).

Avatar Agencies   |  Aug 13

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Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Jessica Greene Marketing   |  Feb 20

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Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

Agency pros share their experiences and insights for running client reporting meetings that are productive and actionable.

Avatar Agencies   |  Jan 15

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36 Marketing Agencies Share Lessons Learned From a Bad Client Experience

We asked a few dozen agencies to share their most painful client experiences, and more importantly, the advice they’d give to other agencies to avoid them.

Avatar Agencies   |  Nov 5 2018

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Agencies

Yes, You Can Have Both a Thriving Business and Live a Balanced Life [Podcast]

Here’s How James Robert Lay, founder of the Digital Growth Institute, Went From Near Divorce to 4 Kids, a Balanced Life, and a Thriving Business

Avatar Agencies   |  Nov 2 2018

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How Marketing Agency, Synx, Now Provides Its Clients Better Visibility into Their Performance

Hear how Charles McKay rolled out processes that allow his agency’s account managers to double their productivity and provides clients with greater visibility into their businesses.

Avatar Agencies   |  Oct 26 2018

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How PR 20/20 Creates Client Reports 3X Faster & Spends More Time on Strategy

Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.

Avatar Agencies   |  Oct 25 2018

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How PHNX21creative Built Its Client Reporting Process from Scratch

Here’s how Kenny Lange uses automated reporting to help his clients understand their digital marketing strategies and set reasonable expectations for his agency.

Avatar Agencies   |  Oct 23 2018

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Agencies

How To Offer Analytics as a Service When Your Prospect Isn’t A Good Fit For a Marketing Retainer

We interviewed Tyler Pigott, CEO from Lone Fir Creative, to learn how his agency has opened their 4th revenue stream: coaching services around digital marketing.

Avatar Agencies   |  Oct 22 2018

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How Big Sea Generates $50,000 in Billable Time Every Year With Automated Reporting

Here’s how Andi Graham from Big Sea stopped wasting time manually assembling client reports and began tracking data in real-time and billing time for higher-value work.

Avatar Agencies   |  Oct 18 2018

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How Grou Uses Databox To Create Client Presentations 5x Faster

Learn how Grou creates their client presentations in 2 days, rather than 2 weeks. Also, see how they use our Goals and Client Performance tools over the course of the month.

Avatar Agencies   |  Oct 12 2018

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How Pepperland Marketing Improved Client Traffic by 10% After Adopting Databox

Sean Henri’s 6-person agency was spending way too much time building error-prone client reports. Here’s what happened once they started using Databox.

Avatar Agencies   |  Oct 4 2018

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Agencies

30 Degrees North Saves Hours on Client Reporting Every Month. Here’s How They Reallocate That Time.

Tabitha Young shares how she has used reporting templates, annotations, and live dashboards to cut their report-building time by 66%.

Avatar Agencies   |  Sep 28 2018

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Agencies

How IDS Agency Saves 72 Hours Every Month on Client Reporting

Ismail Aly has leveraged real-time performance data as a key differentiator in the market. Hear how his agency, IDS, leverages the power of Databox to improve client relationships and save hours on reporting every month.

Avatar Agencies   |  Sep 27 2018

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Agencies

How Bluleadz Increased Sales Qualified Leads for Clients by 20%

Learn how Bluleadz uses weekly meetings to focus on the most important client KPIs, make adjustments in real-time, and improve ROI for their clients.

Avatar Agencies   |  Sep 26 2018

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Agencies

How To Build A Client Communication Dashboard Without Writing Code

Here is how Charles Drengberg built a simple client communication hub in WordPress that allows clients to check the status of their marketing at any time.

Charles Drengberg Agencies   |  Sep 25 2018

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Agencies

7 Steps to Creating Contagious Content (INBOUND 18 Session)

Marcus Sheridan of IMPACT shares the 7 ways that content can distinguish your brand from all your competitors.

Avatar Agencies   |  Sep 13 2018

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How To Avoid Analysis Paralysis (INBOUND 18 Session)

Amanda Nielsen shared the framework that New Breed Marketing uses to choose the correct marketing metrics for their clients.

Avatar Agencies   |  Sep 13 2018

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How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Avatar Agencies   |  Sep 13 2018

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Agencies

26 Agencies on the Winning Approach for Managing Client Expectations

From managing timelines to setting expectations around the results themselves, here’s how the best marketing agencies manage client expectations.

Avatar Agencies   |  Aug 21 2018

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The Reasons Why Agencies Say ‘No’ to New Business

Whether it’s asking for discounts, a mismatch of services, or unrealistic expectations–here are all the reasons why agencies turn down new business.

Avatar Agencies   |  Aug 2 2018

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Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Databox & Tettra polled dozens of agency professionals to learn how top marketing agencies recruit, hire, and onboard new employees.

Avatar Agencies   |  Jul 17 2018

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How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Leadfreak’s founder on how they handled client reporting prior to Databox, how they set (and hit) goals, and how Databox has allowed them to be more data-driven as an agency–all at no cost.

John Bonini Agencies   |  Jun 29 2018

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12 Marketing Agency Project Management Tools That Create Efficiency

Here are the ways that 27 leaders of creative marketing agencies leverage their project management tool to make their team more efficient.

Avatar Agencies   |  Jun 15 2018

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Meet the First 116 Certified and Premier-Level Databox Partners

Here are the digital marketing agencies that have made the biggest commitment toward becoming more goal-focused and data-driven.

Avatar Agencies   |  May 30 2018

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How Your Agency Can Create Interactive Content Without A Developer

Here’s how digital agencies are using interactive content to distinguish their service offerings as inbound and content marketing have become saturated.

Avatar Agencies   |  May 18 2018

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Building a Website on HubSpot’s Content Management System (CMS)?

Don’t Get Screwed When Hiring a Developer or Buying a HubSpot CMS Template

Avatar Agencies   |  May 3 2018

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Marketing

Accurate HubSpot LifeCycle Stage Reporting – Now Available in Databox

Here’s how to use Databox and HubSpot’s New Lifecycle Stage API to report your full marketing funnel results.

Avatar Marketing   |  Apr 24 2018

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Agencies

How To Become Your Digital Marketing Agency’s Favorite Client

Some of our top agencies shared the characteristics of client relationships that lead to their best work. Learn how to make your agency more effective.

Avatar Agencies   |  Apr 13 2018

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4 Fixable Marketing Agency Challenges
[2018 HubSpot Agency Study]

HubSpot surveyed over 1,000 agencies to uncover the most common priorities among agencies.

Avatar Agencies   |  Mar 19 2018

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Improve Marketing Agency Efficiency with These 20 Software Tools

If your agency spends all day shuffling data and organizing communication, you will never have time to do great work for your clients or grow the agency.

Avatar Agencies   |  Mar 5 2018

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How an Agency Can Save You Money with HubSpot

Here’s why you should work with a digital marketing agency on implementing HubSpot at your company.

Megan Prangley Agencies   |  Feb 28 2018

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The 5 Sales Every Profitable Agency Masters

Based on interviews and performance data from thousands of agencies over the last 10 years, I’ve discovered how, what and when the most profitable agencies sell.

Avatar Agencies   |  Feb 28 2018

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The Power of Dashboard Reporting for Your Agency and Clients

After years of doing monthly reports with Excel and screenshots, this HubSpot expert realized that manual reporting was letting his clients and agency down.

James Desmond Agencies   |  Feb 26 2018

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How This 2-Person Agency Helps Clients Understand The Story Behind Their Data

Advancify, a small agency based in Bellingham, Washington, uses Databox to simplify the story behind their work and make data-driven marketing decisions.

Avatar Agencies   |  Feb 19 2018

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How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

We ran a webinar with Ceros to show how interactive content generates more leads than traditional lead capture tools.

Avatar Agencies   |  Jan 31 2018

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The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

I attended HubSpot Agency Sales Bootcamp. Here are the major takeaways from the 12 agency leaders in attendance.

Avatar Agencies   |  Jan 26 2018

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The Least Expensive Ways To Build A Quality Website on the HubSpot CMS

Depending on your budget and skill level, choose between one of these 3 ways to build a professional and easily-maintainable website on the HubSpot CMS.

Avatar Agencies   |  Jan 12 2018

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3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

Jeff Coon from Stream Creative shares how his agency wins the trust of clients before they even hire them, and then keeps building trust throughout the entire engagement.

Avatar Agencies   |  Jan 11 2018

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Agencies

Dear Agencies, Get Your Data Together

Eric Pratt from Revenue River shares why agency owners are not as data-driven as they say they are (and how to fix that).

Eric Pratt Agencies   |  Jan 8 2018

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Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

John Bonini Agencies   |  Jan 2 2018

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Stop Selling Hours, Start Selling Value [Video]

How professional services firms can align their fees to the value they provide.

Paul Roetzer Agencies   |  Dec 21 2017

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Not Your Average HubSpot Agency Partner

Big Sea is leading with goals, not inbound deliverables. Here’s how they do it and why it’s working.

John Bonini Agencies   |  Dec 20 2017

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Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

Charles McKay from Synx avoided the process of creating marketing reports for years until he could ensure that his efforts actually benefitted clients.

Avatar Agencies   |  Dec 11 2017

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4 Ways Inbound Marketing is Changing in 2018

Here’s how the digital marketing landscape is shifting in 2018, based on speeches from marketing leaders at INBOUND17.

Avatar Agencies   |  Dec 7 2017

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The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

John Bonini Agencies   |  Dec 5 2017

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How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

We interviewed 7 agencies that charge clients to setup analytics dashboards to find out how they do it and how clients benefit.

Avatar Agencies   |  Dec 4 2017

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18 Marketing Agency Partner Programs You Should Consider Joining

These 18 SaaS providers go out of their way to meet the unique needs of marketing agencies.

Avatar Agencies   |  Dec 1 2017

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How to Automate Your Monthly Inbound Marketing Report Deck in Databox Once and For All

You can instantly automate the monthly Powerpoint deck that you use to report on marketing KPIs in Databox.

Brian Moseley Agencies   |  Nov 27 2017

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How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Here’s the story of how Andrew Chao Dongnam started his inbound agency Bethink Marketing.

Andrew Chao Dongnam Agencies   |  Nov 17 2017

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The Best Sales Pitch Your Agency Can Have

Here’s how your agency can create its best case study by practicing digital marketing on itself!

Martha Madero Gonzalez Agencies   |  Nov 17 2017

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How to Outsource Your Agency’s Work to Other Marketing Agencies

These 3 agencies exclusively deliver the specialized work most agencies can’t do in-house.

Avatar Agencies   |  Nov 17 2017

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Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

Introducing Client Performance: The Easiest Way to Monitor All of Your Clients in One Place

John Bonini Agencies   |  Nov 8 2017

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10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win

We surveyed HubSpot Impact Award winners to learn about the changes they made on the way to winning. Here is what they said.

Avatar Agencies   |  Oct 27 2017

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4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)

Here are 4 proven tactics you can use to set your agency apart from the growing community of digital marketing agencies.

Tristan Ruml Agencies   |  Oct 25 2017

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Marketing

25 Inbound Marketers Share the Top Sessions from INBOUND 17

We surveyed our community of INBOUND attendees to find the most valuable sessions from the 2017 conference. Each includes a link to the presentation.

Avatar Marketing   |  Oct 20 2017

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Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

We are doing 2 webinars with the video marketing experts at The Sales Lion to teach agencies how to get started. Here’s how to participate.

Avatar Agencies   |  Oct 19 2017

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Databox Announces Integration with Wistia to Help Agencies Prove Video Marketing ROI

Check your Wistia video stats alongside data from HubSpot, Google Analytics and 50+ other sources — anytime, on any device.

Avatar Agencies   |  Oct 10 2017