Data dashboards are an effective way to monitor and judge business performance in real-time. But the wrong dashboard design can quickly negate that benefit. When ...
The metric: Trial to Customer Conversion % In this episode, we’re covering Free Trial to Customer Conversion %: the percentage of people who start using ...
If you are managing paid ads for clients, you know how overwhelming and time-consuming it can be to track and monitor PPC campaign performance. Most ...
Lead generation is messy, period. It takes a lot of work. And a lot of tracking to understand how many leads a channel and/or campaign ...
Are your marketing and sales efforts bringing you enough qualified leads? Are there leaks in your funnel that you can fix? Are you contributing to ...
The metric: Website Conversion Rate In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew ...
Managing SEO campaigns for clients can come with its fair share of challenges! Not only do clients struggle to understand the complexity of this ever-changing ...
Are you preparing a dashboard for your next meeting with the stakeholders, but are afraid that it simply isn’t too interactive? Sure, you threw in ...
How do you measure your company’s performance? Are you making a thorough analysis of your work, sales, and financial results, or simply following your gut ...