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Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It
Google Ads

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

The economy takes a minor slump, and marketing budgets are the first to take a hit. PPC budgets, in particular, because of the high upfront ...

Saffa Faisal's avatar by Saffa Faisal | May 13, 2023
Instagram Followers: How Many Does the Average Company Have and How Can They Get More
Marketing

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

A large following on Instagram is more than just an ego boost. More followers mean a stronger digital presence which ultimately leads to greater revenue.   ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jul 2
Profitable LinkedIn Ads for $3k/mo? (๐Ÿ“ˆ MTN #10)
LinkedIn

Profitable LinkedIn Ads for $3k/mo? (๐Ÿ“ˆ MTN #10)

In this edition ๐Ÿ“Š Featured Benchmark Data (from Benchmark Groups) LinkedIn Ads Benchmarks for B2B Companies Median LinkedIn Ad performance for B2B companies (April 2023): Join ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)
Marketing

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
What’s a Good Email List Size for B2B Businesses?
Marketing

What’s a Good Email List Size for B2B Businesses?

Email is a cornerstone of digital marketing. In Litmusโ€™s 2021 State of Email Report, more than 90% of the marketers surveyed considered email marketing at ...

by Spela Mlekuz | Jul 7
What Does TikTok Mean for the Future of Search-Related Content?
Market Research

What Does TikTok Mean for the Future of Search-Related Content?

Is Google really the undefeated champion of search-related content?  The answer might just surprise you.  According to Google themselves, 40% of younger people refer to ...

Saffa Faisal's avatar by Saffa Faisal | Jul 18, 2024
Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Agencies

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning. How They ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
Marketing

How to Grow Your B2B Newsletter? 6 Expert Strategies

A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...

by Davor ล tefanoviฤ‡ | May 3, 2023
More B2B Companies Are Turning To Influencers & Sponsorships (๐Ÿ“ˆ MTN #09)
Marketing

More B2B Companies Are Turning To Influencers & Sponsorships (๐Ÿ“ˆ MTN #09)

In this edition ๐Ÿ“Š Featured Benchmark Data (from Benchmark Groups) Digital Advertising Cost Benchmarks for B2B Companies Median ad campaign spend, broken down by channel (March ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024