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Lead Conversion Rate: What Is a Good One and How to Optimize It?
Marketing

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Your website is a thing of beauty. You’ve worked tirelessly to create long-form content, create a design that pops, and build a menu that makes ...

Mara Calvello's avatar by Mara Calvello | Jun 12, 2024
How We Planned an Unforgettable Company Team Retreat and How You Can Too
People & Culture

How We Planned an Unforgettable Company Team Retreat and How You Can Too

Team retreats are valuable investments for companies looking to enhance their team’s connection, creativity, and overall performance. These retreats offer a unique opportunity for teams ...

Masa Sajko's avatar by Masa Sajko | Oct 26, 2023
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
Marketing

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...

Filip Stojanovic's avatar by Filip Stojanovic | May 1, 2024
BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)
LinkedIn

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?
Marketing

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

For over a decade, Google Ads and Facebook Ads dominated online advertising. But, that monopoly weakened in 2022. The companies’ combined market share dipped down ...

Melissa King's avatar by Melissa King | Apr 20, 2023
32 Prospecting Tips to Help You Book More Sales Meetings
Sales

32 Prospecting Tips to Help You Book More Sales Meetings

Sales prospecting helps you find potential customers who haven’t yet realized they have a problem—and therefore haven’t turned to search for solutions. It helps you ...

Jessica Greene's avatar by Jessica Greene | Apr 24, 2024
Account Manager Burnout: How Many Clients Are Too Many?
Agencies

Account Manager Burnout: How Many Clients Are Too Many?

Do you ever feel like you’re drowning in a sea of clients?  As an agency account manager, you’re expected to wear many hats. From liaising ...

Saffa Faisal's avatar by Saffa Faisal | Jul 2
How to Track Website Traffic with Google Analytics 4: A Complete Guide
Google Analytics

How to Track Website Traffic with Google Analytics 4: A Complete Guide

Understanding your website traffic is crucial for optimizing your online presence, growing your audience, and improving conversions. Google Analytics 4 (GA4) is a powerful tool ...

Filip Stojanovic's avatar by Filip Stojanovic | Dec 4, 2024
Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)
Marketing

Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money. How They Move The ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024