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How to Identify the Right Target Audience for Your Website in 2025
Marketing

How to Identify the Right Target Audience for Your Website in 2025

How do you ensure you are delivering the right message to the right people at the right time? Identifying the target audience for your website ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 26
How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023
Marketing

How Much Do Google Ads Cost? Understanding Google Ads Pricing in 2023

Even though it’s estimated that Google Ads delivers an 8:1 return on investment, not all businesses have fine-tuned their campaigns and marketing strategies to the ...

Filip Stojanovic's avatar by Filip Stojanovic | May 29, 2023
Top 20 Website KPIs and Metrics to Track in 2023  
KPIs & Metrics

Top 20 Website KPIs and Metrics to Track in 2023  

Do you ever find yourself staring at your website analytics, wondering which metrics truly matter for your business’s online success? Whether you’re an ecommerce entrepreneur ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Jun 26
Driving Predictable Demand (w/ John Short)
Marketing

Driving Predictable Demand (w/ John Short)

John Short shares the system he uses to drive more predictable demand for customers, along with how to identify who your best customers are. How ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Driving Demand via YouTube (📈 MTN #12)
Marketing

Driving Demand via YouTube (📈 MTN #12)

In this edition 📊 Featured Benchmark Data (from Benchmark Groups) YouTube Benchmarks for B2B Median YouTube performance for B2B companies (April 2023): Join this group to ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
25 Sales Performance Metrics to Track for Maximizing Sales Potential
Sales

25 Sales Performance Metrics to Track for Maximizing Sales Potential

How do you measure your sales team’s performance? Do you just rely on the number of new accounts closed or look at the total increase ...

Saffa Faisal's avatar by Saffa Faisal | May 2, 2024
12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success
KPIs & Metrics

12 KPIs and Metrics to Include in a Revenue Cycle KPI Dashboard to Measure Success

How healthy is the revenue cycle of your healthcare practice?  No matter your answer, there is always space for improvement and optimizing inefficiencies. To get ...

Saffa Faisal's avatar by Saffa Faisal | Jul 1
Stopping Revenue Leaks (w/ Sean Burke, Prometric)
Sales

Stopping Revenue Leaks (w/ Sean Burke, Prometric)

Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them. How They Move The Needle Sean sees more ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
8 Tips for Starting a YouTube Channel
Marketing

8 Tips for Starting a YouTube Channel

More than 122 million people use YouTube daily, spending approximately half an hour per visit on average. It’s no wonder the world’s second most visited ...

Masooma Memon's avatar by Masooma Memon | Nov 25, 2024