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Understanding the Cost of Advertising on LinkedIn in 2024
Marketing

Understanding the Cost of Advertising on LinkedIn in 2024

Tired of throwing money into LinkedIn ad campaigns without seeing the results you want? As the world’s largest professional network, LinkedIn offers businesses a unique ...

Filip Stojanovic's avatar by Filip Stojanovic | Jul 1
Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)
Marketing

Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)

Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
Growing Your Company’s Newsletter (šŸ“ˆ MTN #11)
Marketing

Growing Your Company’s Newsletter (šŸ“ˆ MTN #11)

In this edition šŸ“Š Featured Benchmark Data (from Benchmark Groups) Email Benchmarks for B2B Median Mailchimp performance for B2B companies (April 2023): Join this group to ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Use YouTube for Demand Creation and Product Education in B2B
Marketing

How to Use YouTube for Demand Creation and Product Education in B2B

When we interviewed Tim Soulo, the CMO at Ahrefs, in October 2022, Soulo shared an ā€œaha!ā€ moment with us. After buying a new product, he ...

Melissa King's avatar by Melissa King | Aug 20
Playmaker Spotlight: Aleksej MiloŔevič, Product Scientist
People & Culture

Playmaker Spotlight: Aleksej MiloŔevič, Product Scientist

In Playmaker Spotlight, we get up close (and sometimes personal) with one of many of our valuable team members, whose individual contributions shouldn’t be overlooked ...

Masa Sajko's avatar by Masa Sajko | Oct 25, 2023
A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates
Reporting

A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates

Businesses typically use sales call reports to track their sales team activity, and measure how successful the sales team is at moving prospects through the ...

Stefana Zaric's avatar by Stefana Zaric | Feb 27, 2024
Website Traffic Benchmarks by Industry
Marketing

Website Traffic Benchmarks by Industry

What if you could unlock the secrets to your industry’s online performance and gain a competitive edge? Our comprehensive report on website traffic benchmarks offers ...

Nevena Rudan's avatar by Nevena Rudan | May 28
Building Trust By Answering Questions (w/ Marcus Sheridan)
Leadership

Building Trust By Answering Questions (w/ Marcus Sheridan)

Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, ...

Jeremiah Rizzo's avatar by Jeremiah Rizzo | Feb 20, 2024
20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023
Ecommerce

20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023

To stay competitive and ensure your online store is continuously growing, having a strong ecommerce strategy in place is critical. And one of the main ...

Nevena Rudan's avatar by Nevena Rudan | May 2, 2024