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The Essential KPIs for Tracking The Performance of Your Marketing Videos
Marketing

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...

Author's avatar by Gabriel Marguglio | Nov 10, 2021
How to Identify Your Most Profitable Digital Marketing Channels
Marketing

How to Identify Your Most Profitable Digital Marketing Channels

Digital marketing channels change quickly. Whether it’s an AdWords campaign, a big email send, or content you’ve spent time creating, most marketing teams can’t afford ...

Author's avatar by Remington Begg | Jul 16
8 Free SaaS Productivity Apps That Have Changed How I Work
Marketing

8 Free SaaS Productivity Apps That Have Changed How I Work

If there is a job to be done, chances are, there’s a SaaS application to help. Project management. CRM. Email. SEO. Content marketing. Cold calling. ...

Author's avatar by Matt Pliszka | Jun 3
How to Set Marketing Goals That Position Your Clients for Success
Marketing

How to Set Marketing Goals That Position Your Clients for Success

Imagine this: Your marketing team has assembled in the conference room. They are stressed and at a loss about not achieving their targets for the ...

Author's avatar by David Miller | Jun 3
How to Transform Your Blog Articles Into High-Ranking Marketing Videos
Marketing

How to Transform Your Blog Articles Into High-Ranking Marketing Videos

There’s one trend digital marketers can no longer ignore: The rapidly growing demand for video content. And it’s not just the demand, customers and readers ...

Author's avatar by Ann Smarty | Jun 3
A Beginner’s Guide to Mobile Website Optimization
Marketing

A Beginner’s Guide to Mobile Website Optimization

What’s your strategy for mobile website optimization? Would you classify your approach as a strategy… or just a series of tactics? Unless you’re a seasoned ...

Author's avatar by Tamara Omerovic | Jun 5
How to Track Your Keyword Rankings in Databox
KPIs & Metrics

How to Track Your Keyword Rankings in Databox

When news broke in February that HubSpot would be sunsetting its Keyword tool, many HubSpot users were left wondering how and where they’d be able ...

Author's avatar by Tamara Omerovic | Jun 12, 2018
Hiten Shah on the Pillars of a Successful Go-To-Market Strategy
Marketing

Hiten Shah on the Pillars of a Successful Go-To-Market Strategy

Hiten Shah has been building SaaS products for about 15 years. You may have used a few of them, including KISSmetrics or Crazy Egg. But ...

Author's avatar by Tamara Omerovic | Jun 2
Inside Help Scout’s Mission to Optimize The Customer Experience First
Customer Success

Inside Help Scout’s Mission to Optimize The Customer Experience First

Nick Francis has worked with his Help Scout co-founders, Denny and Jared, for the last 13 years. Before Help Scout, Nick and his co-founders were ...

Author's avatar by Tamara Omerovic | Sep 19, 2021