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Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...

Laura MacPherson's avatar by Laura MacPherson | Jun 3
How To Use Twitter As a Powerful Social Prospecting Tool
Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Do you know how to do cold outreach via Twitter and actually get responses? If you’ve run a link building campaign, then you probably know ...

Jonathan Nunez's avatar by Jonathan Nunez | Jul 24, 2018
Manual Link Building Techniques That Grow & Sustain Organic Traffic
Marketing

Manual Link Building Techniques That Grow & Sustain Organic Traffic

Link building is one of the most important elements of an effective search engine optimization (SEO) strategy. Beyond the ranking benefits, it’s a valuable strategy ...

Jayson DeMers's avatar by Jayson DeMers | Jan 6, 2022
The Creative Ways Marketers Are Increasing Facebook Organic Reach
Facebook Pages

The Creative Ways Marketers Are Increasing Facebook Organic Reach

Has marketing on Facebook become pay-to-play? If you answered ‘yes’, you’re not alone. Over 60% of marketers we surveyed said that Facebook has become pay-to-play, ...

by Dann Albright | Jun 3
How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]
Marketing

How We Track Marketing and Sales KPIs With Databox + HubSpot [Case Study]

For many agencies, long-term clients are a true treasure. This is even more true for digital agencies. As the digital landscape shifts and organizations have ...

Seth Fendley's avatar by Seth Fendley | May 17, 2022
How to Leverage the Right Data to Increase Website Traffic & Conversions
Marketing

How to Leverage the Right Data to Increase Website Traffic & Conversions

When it comes to creating new content, marketers often struggle to see the big picture. They’re either thinking about the top of the funnel: “How ...

by Remington Begg | Jul 19, 2018
10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies
Marketing

10 Ways to Write Engaging Email Subject Lines Based on 28 Case Studies

It’s an obvious fact: if your subject line doesn’t capture people’s interest, your email won’t get read. If you’re responsible for writing subject lines, you’re ...

Laura MacPherson's avatar by Laura MacPherson | May 12, 2023
Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]
Agencies

Marketing Agencies Share 3 Biggest Recruiting & Hiring Challenges [NEW DATA]

Only 14% of marketing agencies say they’re “great” at onboarding new hires. [Tweet this stat.] Last month, Databox and Tettra decided to team up on ...

by Eddie Shleyner | May 3, 2022
The 7 Pillars for Implementing A Successful Influencer Marketing Strategy
Marketing

The 7 Pillars for Implementing A Successful Influencer Marketing Strategy

In 2018, one of the hottest topics in the social space has been the continued rise of influencer marketing and its positive impact on audience rapport ...

Katherine Chalhoub's avatar by Katherine Chalhoub | May 2, 2024