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How to Grow Your Organic Traffic: Dozens of Marketers On What Works
Marketing

How to Grow Your Organic Traffic: Dozens of Marketers On What Works

Organic traffic is hugely valuable, and marketers know it. Growing your organic traffic, however, is a bit more nebulous. Everyone wants to get more visitors ...

Author's avatar by Dann Albright | Jun 3
HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Reporting

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...

Author's avatar by Eddie Shleyner | May 2, 2024
How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...

Author's avatar by Tamara Omerovic | Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Author's avatar by Tamara Omerovic | Jan 18, 2022
How to Use Trello as a Free Growth Tool
Marketing

How to Use Trello as a Free Growth Tool

At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...

Author's avatar by Aiza Coronado | Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...

Author's avatar by Abhay Kumar | Sep 29, 2022
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Goals & Forecasts

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
Marketing

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...

Author's avatar by Natalie Cagle | Mar 15, 2024
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
Marketing

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...

Author's avatar by Meredith Desousa | Jun 5