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How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47 Percent
Market Research

How Elenas Used Databox to Triple Retention & Decrease Order Cancellations by 47 Percent

Where in many areas of the world small business owners have moved to a digital storefront model, in other areas the transition has taken more ...

Author's avatar by Belynda Cianci | Feb 23, 2023
Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips
Marketing

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Did you know that just 39% of marketers feel confident about tracking the ROI of their campaigns? While some readers may not be confident in ...

Author's avatar by Elise Dopson | Jan 31, 2023
How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs
KPIs & Metrics

How You&Co Spends Less Time in Meetings & More Time Hitting Client KPIs

Every product does its best to define value for its customers; However, “best value” can’t always be measured solely by “biggest” or “most” in terms ...

Author's avatar by Belynda Cianci | Jul 15, 2020
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

How many website visitors added an item to their cart but didn’t buy?  Or, how many people initiated a live-chat but didn’t purchase?  And, what ...

Author's avatar by Jessica Malnik | Nov 17, 2022
10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales
Sales

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...

Author's avatar by Elise Dopson | Dec 20, 2023
Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients
Product Updates

Introducing White Labeling: A Fully Branded Reporting Experience for Your Company and/or Clients

Imagine having your own custom analytics and reporting tool, complete with fully branded dashboards, performance alerts, a custom subdomain, and even a mobile experience. Now ...

Author's avatar by Tamara Omerovic | Dec 18, 2023
How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half
Market Research

How Sellian Moved to Real-Time Client Reporting & Cut Reporting Costs in Half

When sharing important information with clients, the presentation is just as important as the substance. This was the case for the Marketing and advertising consultants ...

Author's avatar by Belynda Cianci | May 8, 2023
The 11 Best Pipedrive CRM Features According to Sales Pros
Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...

Author's avatar by Elise Dopson | Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Google Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...

Author's avatar by Elise Dopson | Mar 21, 2023