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How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

Did you know that mobile PPC advertising is on pace to be worth more than $247 billion?   Google and Facebook ads make up the lion ...

Author's avatar by Jessica Malnik | Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Author's avatar by Jessica Malnik | Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
Hubspot

23 Tips for Tracking Sales Activity with HubSpot CRM

What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month?  Would you already have ...

Author's avatar by Jessica Malnik | May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Author's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Author's avatar by Jessica Malnik | May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Author's avatar by Jessica Malnik | May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Author's avatar by Elise Dopson | Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Author's avatar by Elise Dopson | Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Author's avatar by Jessica Malnik | May 11, 2022