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How to Set SEO Goals for Your Team (That Actually Drive Action)
Marketing

How to Set SEO Goals for Your Team (That Actually Drive Action)

SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...

Author's avatar by Elise Dopson | Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective.  The ad format is the ...

Author's avatar by Jessica Malnik | Mar 29, 2023
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
Marketing

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...

Author's avatar by Elise Dopson | Jul 25, 2024
How to Predict Your Company’s Performance During Uncertain Times
Goals & Forecasts

How to Predict Your Company’s Performance During Uncertain Times

With so much week-to-week uncertainty during COVID-19, company performance is difficult to manage. The dot-com bust and the 2008 economic recession were no picnic. But, ...

Author's avatar by Peter Caputa IV | Feb 19, 2024
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...

Author's avatar by Jessica Malnik | Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
Marketing

24 Slack Integrations That Teams Can’t Live Without

With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...

Author's avatar by Jessica Malnik | Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...

Author's avatar by Jessica Malnik | Feb 1, 2023
Facebook Ad Placements: How Do They Compare & Which Perform Best?
Facebook Ads

Facebook Ad Placements: How Do They Compare & Which Perform Best?

It’s easy to get caught up in the ad creative. You’ve got images to create, copy to write, and audiences to target. But one thing ...

Author's avatar by Elise Dopson | May 11, 2022
How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients
Market Research

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

You may have heard of Robbie Richards, the marketing director of Virayo Marketing, from his eponymous blog and SEO training course The SEO Playbook. Professional ...

Author's avatar by Elizabeth Wellington | Jan 10, 2022