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How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting
Agencies

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...

Author's avatar by Elizabeth Wellington | Apr 21, 2022
21 Practical Tips for Building Better Business Dashboards
Marketing

21 Practical Tips for Building Better Business Dashboards

These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...

Author's avatar by Jessica Malnik | Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Dashboards & Visualization

22 Tips for Building Meaningful Social Media Dashboards from All Networks

Quick….which social media channel is driving the most traffic to your website?  Do image posts have more engagement than videos on Facebook? What about Twitter? ...

Author's avatar by Jessica Malnik | Jul 18, 2024
22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...

Author's avatar by Elise Dopson | Jul 25, 2024
The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most
Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

On a search engine results page, 67% of all clicks go to the first five organic results. The bad news? Somebody needs to take those ...

Author's avatar by Elise Dopson | Aug 19, 2021
14 Things You Must Include In Your Weekly Sales Activity Report
Sales

14 Things You Must Include In Your Weekly Sales Activity Report

New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...

Author's avatar by Jessica Malnik | Dec 20, 2023
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Hubspot

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...

Author's avatar by Kiera Abbamonte | Sep 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
Google Analytics

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.

Author's avatar by Jessica Malnik | May 6, 2022
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
KPIs & Metrics

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...

Author's avatar by Elise Dopson | Sep 8, 2023