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11 Tips for Creating An Actionable SEO Marketing Dashboard
Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...

Author's avatar by Elise Dopson | May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Sales

How to Set, Track, & Achieve Your Monthly Sales Goals

Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...

Author's avatar by Elise Dopson | Dec 20, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
Marketing

Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client

“Don’t sugar-coat it.”— Everyone  Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...

Author's avatar by Belynda Cianci | May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...

Author's avatar by Jessica Malnik | Aug 2, 2024
Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts
Hubspot

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Did you know that content marketing costs up to 41% less per lead than paid search? Marketing teams know that content is a great, cost-effective ...

Author's avatar by Elise Dopson | Jan 16, 2023
The 22 Essential Startup Marketing KPIs for Measuring Traction
Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...

Author's avatar by Kiera Abbamonte | May 17, 2022
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...

Author's avatar by Belynda Cianci | Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
Dashboards & Visualization

How to Use Google Sheets + Databox to Track & Visualize Performance

How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...

Author's avatar by Tamara Omerovic | Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
Facebook Ads

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...

Author's avatar by Spela Mlekuz | Apr 8, 2022