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The Definitive List of Marketing KPIs Every Team Should Track
Marketing

The Definitive List of Marketing KPIs Every Team Should Track

Which marketing KPIs are the most important to track?  This is the question we set out to answer several months ago when we began reaching ...

Author's avatar by Jessica Malnik | May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...

Author's avatar by Elise Dopson | May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...

Author's avatar by Tamara Omerovic | Dec 18, 2023
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
Google Analytics

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

How many leads did you generate from organic search traffic?  What percentage of sales came from social media?  How many new email subscribers did you ...

Author's avatar by Jessica Malnik | Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...

Author's avatar by Jessica Malnik | Apr 23, 2024
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
KPIs & Metrics

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...

Author's avatar by Elise Dopson | Mar 16, 2023
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Marketing

How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...

Author's avatar by Belynda Cianci | Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...

Author's avatar by Elise Dopson | Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
KPIs & Metrics

The 20 Most Important B2B KPIs According to More Than 50 Businesses

There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...

Author's avatar by Elise Dopson | Feb 2, 2023