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9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)
Marketing

9 Proven Strategies for Improving Your Email Click-Through Rate (CTR)

Email marketers spend a lot of time optimizing delivery and open rates with the goal of getting clicks, and ultimately conversions. But besides the clicks ...

by Dann Albright | Jul 2, 2024
26 Most Engaging Instagram Brands (and What We Can Learn From Them)
Instagram

26 Most Engaging Instagram Brands (and What We Can Learn From Them)

Instagram is fast emerging as a platform for brands who want to connect with more users.  Compared to Twitter’s 0.045% engagement rate, and even Facebook’s ...

Lily Ugbaja's avatar by Lily Ugbaja | Aug 4, 2022
Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic
Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

As marketers and SEO specialists, we’re always looking for ways to keep the link juice flowing. That being said, in the increasingly noisy world of ...

Belynda Cianci's avatar by Belynda Cianci | Jan 31, 2024
What are Branded Keywords? A Guide on Branded Keyword Optimization
Marketing

What are Branded Keywords? A Guide on Branded Keyword Optimization

We all know that when it comes to driving awareness to your company, it’s all about the keywords. While you can spend countless hours doing ...

Mara Calvello's avatar by Mara Calvello | Apr 14, 2023
17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)
Google Analytics

17 Common Google Analytics Tracking Mistakes (and How to Avoid Them)

How often do you turn to Google Analytics for insights into what is and isn’t working in your marketing strategy? Chances are, very often. So, ...

Lily Ugbaja's avatar by Lily Ugbaja | May 14, 2021
How Virayo Marketing Improved Trial Signups by 70% for a Client
SaaS

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a ...

by Spela Mlekuz | Feb 20, 2024
10 Essential Social Media Metrics That Every Social Media Report Should Include
KPIs & Metrics

10 Essential Social Media Metrics That Every Social Media Report Should Include

Social media has a history of being unfairly categorized as “fluff” when it comes to reporting on performance. But, it’s all about the social media ...

Elise Dopson's avatar by Elise Dopson | Feb 13, 2023
How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half
Market Research

How Unnax Used Databox to Ditch Spreadsheets and Cut Reporting Time in Half

In recent years, many industries have moved big portions of their operations online. The banking and financial industry is a perfect example: many consumers prefer ...

by Kiera Abbamonte | Oct 14, 2022
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Marketing

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Nearly 60% of companies post at least 2-3 times per week on Facebook.  This is according to our latest survey. So, it is no surprise ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2023