Agencies

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How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On
Agencies

How to Measure Profitability for Your Agency: 6 Strategies and Metrics to Keep an Eye On

When you start an agency, your goal is to earn money with it, right? While agency founders get into the business aiming to earn a ...

Author's avatar by Melissa King | Dec 16, 2022
Most Profitable Business Models for Agencies: According to 20 Agencies
Agencies

Most Profitable Business Models for Agencies: According to 20 Agencies

If you are like most agency founders, you probably started as a freelancer or a consultant.  You found yourself in demand with more work than ...

Author's avatar by Jessica Malnik | Jun 20, 2023
How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies
Agencies

How to Maximize Profit and Manage Revenue Streams: 8 Strategies for Agencies

When you run a marketing agency, it takes a careful balance of revenue streams to earn and maintain a healthy profit. Invest too much in ...

Author's avatar by Melissa King | Jul 13, 2022
Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients
Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

You’ve created dozens of reports so far. However, it may still be challenging to present the data in the right way. How do you make ...

Author's avatar by Stefana Zaric | May 22, 2023
Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing
Agencies

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

Sean Henri, founder and CEO at Pepperland Marketing, joins the pod to talk about core web vitals, and in particular, 3 crucial metrics pivotal to ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter
Agencies

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

John Bonini chatted with Mark Thomas, Head of Growth at Powered by Search for a recent Metrics & Chill podcast episode. Mark spoke to John ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)
Agencies

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue
Agencies

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

On a recent episode of Metrics and Chill, John Bonini chatted with Alex Boyd, CEO of RevenueZen. Alex explained how one personal LinkedIn account contributes ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
How Lone Fir Creative Turns Copy Into Conversions for Their Clients
Agencies

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

Recently, John Bonini talked with Tyler Pigott of Lone Fir Creative for an episode of the Metrics & Chill podcast. A 15-person remote team launched ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients
Agencies

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

Our own John Bonini sat down (virtually) with Gabriel Marguglio, founder and CEO at Nextiny, for a recent episode of the Metrics & Chill podcast. ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
How Growth Machine Turns Podcast Episodes Into Attributable Conversions
Agencies

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
Improve Marketing Agency Operational Efficiency with These 17 Tips & Software
Agencies

Improve Marketing Agency Operational Efficiency with These 17 Tips & Software

Figuring out how to improve your marketing agency’s operational efficiency? Look no further because we have webinars that teach you all about upping your operations’ ...

Author's avatar by Masooma Memon | Apr 22, 2024
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