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How Inbound Norway is Improving Client Retention with Databox
Agencies

How Inbound Norway is Improving Client Retention with Databox

“With Databox, we can discover and act on performance insights quicker. One of our clients saw a 7x ROI from the work we were doing, ...

by Tamara Omerovic · Jan 12, 2018

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent
Agencies

3 Ways to Establish Trusting Relationships with Your Clients by Being More Transparent

“So, what work have you done for us lately?” If you provide professional services, you NEVER want to hear these words from your client. When you ...

by Tamara Omerovic · Jun 5, 2025

Dear Agencies, Get Your Data Together
Agencies

Dear Agencies, Get Your Data Together

Hello fellow agency owners. I have a ton of respect for you, but I think there’s a big hole in your game. You’re just not ...

by Eric Pratt · Jun 5, 2025

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You
Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas knew he could help agency owners. He’d seen (and heard) their challenges over and over again. What it came down to was this–agency ...

by Tamara Omerovic · Sep 24, 2021

Stop Selling Hours, Start Selling Value [Video]
Agencies

Stop Selling Hours, Start Selling Value [Video]

In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed ...

by Paul Roetzer · Dec 21, 2017

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”
Agencies

Why Agencies Should Replace Marketing Reporting with “Insights As a Service”

When most digital marketers create reports, they focus their energy on summarizing their results from the previous month. But, if Charles McKay had followed conventional ...

by Tamara Omerovic · Sep 2

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer
Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

Subscribe to Ground Up on iTunes and get new episodes as soon as they’re posted. There are many things you can point to as evidence ...

by Tamara Omerovic · Sep 27, 2021

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships
Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

Tired of being evaluated like a cleaning service by your clients, measured only by the completion of your tasks? Chances are, your clients are tired of ...

by Tamara Omerovic · Dec 13, 2021

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector
Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Were you ever told that to be successful in marketing you need to have a curious character? When I heard that for the first time, ...

by Andrew Chao Dongnam · Nov 17, 2017

The Best Sales Pitch Your Agency Can Have
Agencies

The Best Sales Pitch Your Agency Can Have

The sales team is the heart of most companies. The entire organization relies on them to make a sale and keep growing revenue. Of course, they also need the marketing team (they sometimes don’t ...

by Martha Madero Gonzalez · May 2, 2024

How to Outsource Your Agency’s Work to Other Marketing Agencies
Agencies

How to Outsource Your Agency’s Work to Other Marketing Agencies

Small marketing agencies often face an impossible choice: offering all of the services that clients need… or turning a profit. On one side of this ...

by Tamara Omerovic · Jun 5, 2025

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen
Agencies

Finally! You Can Monitor Client Performance, for All Your Agency’s Accounts, on One Screen

The end of every month is a hectic time for PR 20/20. Like most agencies, end of month reporting eats up a lot of bandwidth ...

by Tamara Omerovic · May 3, 2024

10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win
Agencies

10 HubSpot Partner Impact Award Winners Share The Tactics That Helped Them Win

HubSpot partners are famous for their willingness to share and collaborate with each other. Now that there are over 3700 HubSpot partners, you might expect ...

by Tamara Omerovic · Jan 22, 2018

4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)
Agencies

4 Agency Marketing Strategies You’re Not Using (And How to Implement Them)

Every agency wants an edge. They want a proven way to blast past the competition and build a profitable and fun agency. The only guaranteed ...

by Tristan Ruml · Jun 5, 2025

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion
Agencies

Get Your Agency Started on Video Marketing With Free Guidance From the Experts at The Sales Lion

Is your agency interested in offering video marketing retainers? In conversations with the 120+ agency members of the Databox Partner Program, we keep on hearing ...

by Tamara Omerovic · Nov 10, 2017

5 Steps to Cut The Crap And Seriously Scale Your Agency (Inbound 17 Session)
Agencies

5 Steps to Cut The Crap And Seriously Scale Your Agency (Inbound 17 Session)

Andrew Dymski created DoInbound, a project management tool for agencies, out of frustration from running his own agency, Guavabox. Sure, there are options like Teamwork, ...

by Tamara Omerovic · Oct 4, 2017

How To Predict Inbound Marketing Results (Inbound 2017 Session)
Agencies

How To Predict Inbound Marketing Results (Inbound 2017 Session)

The landscape of inbound marketing has changed significantly over the last few years, and Square 2 Marketing has not stood still. Mike Lieberman from Square ...

by Tamara Omerovic · Sep 26, 2017

IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients
Agencies

IMPACT Reveals the Specific Processes They Use to Build Trust and Retain Clients

In mid-2017, IMPACT, a Diamond HubSpot Partner based in Wallingford, CT, found itself grappling with two common questions that concern most digital marketing agencies. “What ...

by Tamara Omerovic · Jun 5, 2025

Why Databox’s Agency Partner Program is Free (And How to Join)
Agencies

Why Databox’s Agency Partner Program is Free (And How to Join)

I hope my obituary includes, “Helped 100s of thousands of marketing agencies grow revenue and profit margins.” That’s one reason why any agency can become ...

by Peter Caputa IV · Nov 25, 2022

A Simple Recipe for Setting Marketing Goals with Clients  
Agencies

A Simple Recipe for Setting Marketing Goals with Clients  

Recipe Difficulty: 3 out of 5 (***) Time Needed: 3-6 months+ They say, “Never write a blog when you are hungry”. Because if you do, your title ...

by Garth Pedersen · Nov 12, 2021

22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.
Agencies

22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

If you want to create an inbound machine for yourself or clients, you need to be ready to look at every step of your process ...

by Tamara Omerovic · Jun 5, 2025