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How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]
Hubspot

How Companies Use HubSpot to Drive Growth and Value [Insights from 160+ Teams]

HubSpot reports that more than 200,000 companies use its product. But, with the software encompassing five different hubs and additional features, what does that usage ...

Author's avatar by Melissa King | Nov 13, 2024
Top 15 Social Media Analytics Tools for 2025
Marketing

Top 15 Social Media Analytics Tools for 2025

Want an easier way to stay on top of your social media marketing strategies? We analyzed 15 best social media analytics tools to help you make the right choice. 

Author's avatar by Maria Rozhdestvenskaia | Apr 16
YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success
Marketing

YouTube Analytics: A Comprehensive Guide to Boost Your Channel’s Success

Want to master YouTube Analytics to drive channel growth? Here are the key metrics and best practices you can follow to improve your performance.

Author's avatar by Maria Rozhdestvenskaia | Nov 1, 2024
How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Playbooks

Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)

Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...

Author's avatar by Jeremiah Rizzo | Jun 30
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
KPIs & Metrics

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Jun 2
8 Client Reporting Best Practices for Agencies and Consultants (with Examples)
Reporting

8 Client Reporting Best Practices for Agencies and Consultants (with Examples)

Frustrated with client reports? Discover 8 expert-backed best practices to simplify reporting, strengthen client relationships, and showcase your value with real-world examples.

Author's avatar by Tamara Omerovic | Jan 22
Mastering the OKR Framework: A Guide for SaaS Businesses
Leadership

Mastering the OKR Framework: A Guide for SaaS Businesses

What is the OKR framework? The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, ...

Author's avatar by Špela Jurič | Feb 11
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
Marketing

Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results

It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...

Author's avatar by Aiza Coronado | Oct 25, 2024