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Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions
Marketing

Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions

While many marketers continue to throw the majority of the ad budget to Google and Facebook, they’d be foolish to continue to ignore other platforms ...

Jessica Malnik's avatar by Jessica Malnik | May 23, 2023
Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance
Google Analytics

Data Trend Analysis in Google Analytics: 7 Best Practices for Measuring Your Marketing Performance

So, you followed the marketing advice to set up a Google Analytics account for your website, and you’ve given it time to collect data. Now, ...

Melissa King's avatar by Melissa King | Apr 23, 2024
6 Most Important Sales Enablement Metrics for Any Business
KPIs & Metrics

6 Most Important Sales Enablement Metrics for Any Business

Businesses using sales enablement see a 49% close rate on forecasted deals. But is your sales enablement program helping you achieve such a win rate? ...

Masooma Memon's avatar by Masooma Memon | Nov 13, 2023
Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store
Reporting

Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store

Shopify’s analytics and reports are a very powerful feature that gives you the means to review almost any customer interaction made within your Shopify store ...

Stefana Zaric's avatar by Stefana Zaric | Nov 24, 2022
Sales Forecast Report: How to Create One and What Should You Include?
Goals & Forecasts

Sales Forecast Report: How to Create One and What Should You Include?

Being optimistic about the future of your company is great and it can have a big influence on the morale of both your employees and ...

Filip Stojanovic's avatar by Filip Stojanovic | Apr 11, 2025
8 PPC Metrics You Should Track to Improve Campaign Performance
KPIs & Metrics

8 PPC Metrics You Should Track to Improve Campaign Performance

If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...

Jessica Malnik's avatar by Jessica Malnik | May 16, 2022
Don’t Know How to Interpret Your Data? Use This Playbook to Master Data Management
Dashboards & Visualization

Don’t Know How to Interpret Your Data? Use This Playbook to Master Data Management

Data is everywhere. Whether you’re an executive, a manager, or just trying to keep your head above water in your day-to-day job, the chances are ...

by Jeremy Moser | Jun 26, 2024
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Stefana Zaric's avatar by Stefana Zaric | Sep 5, 2023
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
Ecommerce

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen.  While this can work, it ...

Jessica Malnik's avatar by Jessica Malnik | Nov 24, 2022