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Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes
Goals & Forecasts

Short Term Goals vs. Long Term Marketing Goals: Biggest Goal-Setting Mistakes

You’d assume goal setting is a child’s play. But when David from the team asks about the quarter’s short term and long term marketing goals, ...

Masooma Memon's avatar by Masooma Memon | May 11, 2022
Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team
KPIs & Metrics

Data Literacy for the Data Phobic: 7 Ways to Boost Data Literacy Across Your Team

Data gives you a competitive edge. It also helps you make better business decisions. Not to mention, it helps you better understand your target audience, ...

Masooma Memon's avatar by Masooma Memon | May 5, 2022
​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns
KPIs & Metrics

​​6 Link Building Metrics to Report on the Success of Your Outreach Campaigns

Understanding your link building campaign’s ROI can be more than confusing unless you know which link building metrics to look at. But this is where ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business
Marketing

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business

Think about when you make non-routine purchases. Where do you learn about solutions to your needs and desires? Which sources do you consult to make ...

Sam O'Brian's avatar by Sam O'Brian | May 12, 2023
Track Your Data Anywhere: Databox for Apple Watch, Plus Widgets
Product Updates

Track Your Data Anywhere: Databox for Apple Watch, Plus Widgets

Now you can glance at your KPIs in real-time on your phone or Apple Watch.

Marija Hladni's avatar by Marija Hladni | Dec 18, 2023
Business Intelligence Reporting: Definition, Benefits and Best Practices
Reporting

Business Intelligence Reporting: Definition, Benefits and Best Practices

Business intelligence reporting is a highly sought-after set of skills in the data industry. In fact, we surveyed dozens of analysts and business intelligence professionals ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Apr 15, 2024
How to Measure Your Share of Voice on Social Media
Marketing

How to Measure Your Share of Voice on Social Media

If you’ve been wondering about your brand image and how your ideal audience thinks of your business, you’re basically thinking about your share of voice. ...

Masooma Memon's avatar by Masooma Memon | Apr 9, 2025
How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices
Google Analytics

How to Set Up and Use Site Search Tracking In Google Analytics: A Step-by-Step Guide with Best Practices

Have you ever wondered what your audience is actually searching for on your site? I’m not talking about Google searches (which you could track in ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Nov 13, 2023
Pipedrive Reports: How to Customize and Leverage Your Reports in Pipedrive
Reporting

Pipedrive Reports: How to Customize and Leverage Your Reports in Pipedrive

The time when picking a salesman for your business was based on whether they’ve ‘got it’ or not is long gone. Nowadays, we have CRM ...

Filip Stojanovic's avatar by Filip Stojanovic | Nov 9, 2022