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How to Measure Blog Attribution Using Google Analytics
Google Analytics

How to Measure Blog Attribution Using Google Analytics

Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...

Elise Dopson's avatar by Elise Dopson | Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Google Analytics

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...

Jessica Malnik's avatar by Jessica Malnik | Nov 13, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Elise Dopson's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024
MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox
Market Research

MarketLauncher Cuts Reporting Costs in Half & Improves Goal Achievement by 17 Percent with Databox

Managing the KPI progress of a 30+ member sales and marketing specialist team had become an intensive, time-consuming challenge for the management team at MarketLauncher. ...

Belynda Cianci's avatar by Belynda Cianci | Apr 20, 2022
How to Choose the Right Performance Metrics To Track for Your Business
Reporting

How to Choose the Right Performance Metrics To Track for Your Business

Have you ever received a Slack message like this…? We’ve all been asked for on-demand performance updates from our team, boss, client, or other stakeholders.  ...

by Kiera Abbamonte | Apr 19, 2022
How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

Did you know that mobile PPC advertising is on pace to be worth more than $247 billion?   Google and Facebook ads make up the lion ...

Jessica Malnik's avatar by Jessica Malnik | Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Jessica Malnik's avatar by Jessica Malnik | Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
Hubspot

23 Tips for Tracking Sales Activity with HubSpot CRM

What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month?  Would you already have ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022