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Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Jessica Malnik's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Jessica Malnik's avatar by Jessica Malnik | May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020
Marketing

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

If you say “I wish there was a tool to help with this!” multiple times in your day-to-day role as a marketer, you’re not alone. Marketers ...

Elise Dopson's avatar by Elise Dopson | Apr 13, 2022
The 14 Most Important Conversion Metrics to Track Using Google Analytics
Goals & Forecasts

The 14 Most Important Conversion Metrics to Track Using Google Analytics

We already know that Google Analytics can track overview metrics like page views, visitors by traffic source, and the real-time visitors currently browsing your website. ...

Elise Dopson's avatar by Elise Dopson | Feb 3, 2023
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
How to Set SEO Goals for Your Team (That Actually Drive Action)
Marketing

How to Set SEO Goals for Your Team (That Actually Drive Action)

SEO spending is predicted to hit $80 billion this year. Your team might be contributing to that in some form. You’ve got an SEO strategy, ...

Elise Dopson's avatar by Elise Dopson | Aug 2, 2024
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective.  The ad format is the ...

Jessica Malnik's avatar by Jessica Malnik | Mar 29, 2023
On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights
Marketing

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

You’ve spent valuable time and resources optimizing important pages on your website. Now, how are you reporting on the impact of your efforts? After all, ...

Elise Dopson's avatar by Elise Dopson | Jul 25, 2024