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Articles by Tamara Omerovic

About the author

Tamara Omerovic is a marketing consultant with 8 years of experience in content marketing and SEO. She specializes in leading high-performing teams and developing effective marketing processes for B2B SaaS brands.

Latest posts

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier
Marketing

How We Built A Personalized Benchmarking Tool in 48 Hours Using Typeform and Zapier

At Databox, we constantly incorporate user feedback into our content creation process. Sometimes, I get content inspiration from conversations with our customer support or sales ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies
Marketing

Introducing the Beat Your Benchmark Tool: Compare Your Marketing To Similar Companies

Do you know how your marketing results stack up against other similar companies? We have heard the story from data-driven marketers over and over again: ...

Tamara Omerovic's avatar by Tamara Omerovic | Sep 15, 2017
9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup
Marketing

9 Low-Cost KPI Analytics Dashboard Tools That Are Ridiculously Easy to Setup

Perhaps you have heard the phrase: “In God we trust. All others must bring data” And it should be more reasonable than ever to expect ...

Tamara Omerovic's avatar by Tamara Omerovic | Jul 22, 2025
The Topic Cluster Content Strategy Explained by Visiting a Casino
Marketing

The Topic Cluster Content Strategy Explained by Visiting a Casino

HubSpot released its Content Strategy tool in September 2017, which means that topic clusters are officially mainstream. Topic clusters are a significant departure from the traditional ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)
Goals & Forecasts

Why Your Marketing Goals May be Setting You Up For Failure (And What To Do About It)

Imagine that you are creating a digital marketing plan for the year. Which of the following goals sounds like it will actually motivate your team ...

Tamara Omerovic's avatar by Tamara Omerovic | Apr 9, 2024
These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…
Marketing

These 8 Email Nurturing Campaigns Produced Amazing Results. Here’s Why…

When’s the last time your clickthrough rate for an email campaign rose above 25%? If your answer is “never”, don’t worry! That is perfectly normal. ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 12, 2022
How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]
Dashboards & Visualization

How Rheo Makes Data-Driven Product Decisions Using Real-Time Dashboards [Case Study]

Imagine you are on a business trip, and you return to your hotel room after a 12-hour day of meetings and emails. You flop onto ...

Tamara Omerovic's avatar by Tamara Omerovic | Apr 23, 2024
Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]
Marketing

Here’s What Happens When You Don’t Choose the Right Marketing Channel [Infographic]

Your product or service is not a good fit for most digital marketing channels. There, I said it. Hopefully, this is not news to you. ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.
Agencies

22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used.

If you want to create an inbound machine for yourself or clients, you need to be ready to look at every step of your process ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 5, 2025
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