Articles by Davor Štefanović
Davor is an English literature graduate and an avid reader with a passion for languages. Working as a translator, editor, and writer has allowed him to learn about a wide range of topics — making him something of a jack-of-all-trades when it comes to content. In his spare time, he reads, plays video games and boardgames, and runs/plays tabletop RPGs.
How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins
How many clients can you handle? How many is too many? Where should you draw the line? Should you draw it? “Never turn down a ...
by Davor Štefanović · Jul 10, 2025
27 Blogging Statistics That Will Shape Your Content in 2025
Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...
by Davor Štefanović · Mar 3
How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown
Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...
by Davor Štefanović · Mar 3
16 Best Google Analytics Reports (Expert-Recommended)
Curious about which Google Analytics reports can truly elevate your marketing game? Our article dives into the best Google Analytics reports recommended by nearly 50 ...
by Davor Štefanović · Feb 26
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...
by Davor Štefanović · Nov 15, 2022
Google Analytics 4 Migration: A Step By Step Guide
That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...
by Davor Štefanović · Oct 28, 2022
To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency
To specialize or not to specialize? This is the eternal question of many businesses, but marketing agencies in particular. Both generalist and specialist approaches have ...
by Davor Štefanović · Oct 11, 2022
Overcome Financial Reporting Challenges with These 6 Best Practices
If there’s one constant in finances, it’s change. Cash flow changes, expense sheets change, and the costs of goods and services are in constant flux. ...
by Davor Štefanović · Mar 15, 2024
Which Comes First: The Goal Or The Strategy?
For most people, the answer is obvious. You define a goal first and then work out a strategy that will help you achieve that goal. ...
by Davor Štefanović · Sep 17, 2022
How Small Businesses Deal with Inflation: Cost Cutting vs Spend Optimization
No matter the sector you’re in, it’s undeniable that the ongoing inflation has made an impact on your business. Small businesses usually don’t have large ...
by Davor Štefanović · Jun 6, 2023
How to Present Qualitative Data in a Business Report? A Step-By-Step Guide
Reporting can be as difficult and time-consuming as it is necessary. The larger an organization is, the more time is spent on reporting. On top ...
by Davor Štefanović · Apr 6, 2023
Executive Director Reports: How to Write a Great White Board Report? (5 Examples for Inspiration)
The problem with writing reports for executives and board members is that they’re usually very short on time. They don’t have time to read lengthy ...
by Davor Štefanović · Jan 30, 2025
Funnel Reports: How to Build, Utilize, and Interpret Them Effectively
To understand a business, you need good data. But just having data isn’t enough. You need to interpret it, find useful insights, and make sure ...
by Davor Štefanović · Nov 3, 2024
HubSpot Reporting: How to Use HubSpot to Build Better Reports for Your Department
HubSpot Reporting makes it easy to gather data and build reports, thanks to HubSpot’s comprehensive CRM platform and built-in reporting system. Since reporting plays such ...
by Davor Štefanović · Jul 17, 2025
Content Marketing Reporting: Best Practices and Tools for Building Great Reports (Free Ready to Use Templates Included)
After meticulous research about what your customers want, you published your content. It may have consisted of blog posts, case studies, e-books, case studies, or ...
by Davor Štefanović · Jun 12, 2024
Creating and Analyzing a Customer Service Report: Tips and Best Practices
There’s more to developing and running a business than simply providing a quality service or a good product. While these things are undoubtedly essential, customers ...
by Davor Štefanović · Mar 8, 2023
SEO Analytics and Reporting: Tips, Best Practices and Tools to Get Started
Everyone who’s been in the SEO industry knows how frustrating metrics fluctuations can be — especially considering the time it takes for you to see ...
by Davor Štefanović · Mar 22, 2023
How to Create a Comprehensive YouTube Analytics Report: Step By Step Guide
If you’re involved in making video content, most likely, your YouTube channel is incredibly important to your business. In fact, since it’s the biggest video ...
by Davor Štefanović · Mar 28, 2023
Using Search Query Report in Google Ads: 7 Best Practices for Refining Your PPC Campaigns
Another day another report. It’s probably one of the truisms of any senior position that you’ll spend more time and effort drafting and analyzing reports ...
by Davor Štefanović · Mar 8, 2023