Author's avatar

Davor Štefanović

About the author

Davor is an English literature graduate and an avid reader with a passion for languages. Working as a translator, editor, and writer has allowed him to learn about a wide range of topics — making him something of a jack-of-all-trades when it comes to content. In his spare time, he reads, plays video games and boardgames, and runs/plays tabletop RPGs.

Latest posts

Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
Social Media

Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?

You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...

Author's avatar by Davor Štefanović | May 29, 2024
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Analytics

Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It

Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...

Author's avatar by Davor Štefanović | May 29, 2024
Dear Databox: How to Improve Facebook Ad ROAS
Social Media

Dear Databox: How to Improve Facebook Ad ROAS

Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...

Author's avatar by Davor Štefanović | Aug 29, 2023
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
Marketing

Essential GA4 Events for Optimizing Your SaaS Marketing Funnel

It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...

Author's avatar by Davor Štefanović | Jun 26, 2023
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
Marketing

Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy

The digital world is an ever-changing battlefield, and attention is one of the most important objectives.  The constant evolution of social media means that companies ...

Author's avatar by Davor Štefanović | Jun 21, 2023
21 KPIs and Metrics to Include in a Procurement KPI Dashboard
Reporting

21 KPIs and Metrics to Include in a Procurement KPI Dashboard

Conan, what is best in life? Having the right tools for the job, using them well, and seeing the results. In procurement, the right tool ...

Author's avatar by Davor Štefanović | Jul 28, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
Marketing

How to Grow Your B2B Newsletter? 6 Expert Strategies

A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...

Author's avatar by Davor Štefanović | May 3, 2023
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
Analytics

Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance

As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...

Author's avatar by Davor Štefanović | May 29, 2024
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Marketing

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...

Author's avatar by Davor Štefanović | Mar 29, 2023
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