Davor Štefanović
Latest posts
Facebook Ads
Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...
Facebook Ads
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...
Facebook Ads
Dear Databox: How to Improve Facebook Ad ROAS
Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...
Marketing
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...
Marketing
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
The digital world is an ever-changing battlefield, and attention is one of the most important objectives. The constant evolution of social media means that companies ...
Dashboards & Visualization
21 KPIs and Metrics to Include in a Procurement KPI Dashboard
Conan, what is best in life? Having the right tools for the job, using them well, and seeing the results. In procurement, the right tool ...
Marketing
How to Grow Your B2B Newsletter? 6 Expert Strategies
A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...
Dashboards & Visualization
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...
Marketing
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
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