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Articles by Davor Štefanović

About the author

Davor is an English literature graduate and an avid reader with a passion for languages. Working as a translator, editor, and writer has allowed him to learn about a wide range of topics — making him something of a jack-of-all-trades when it comes to content. In his spare time, he reads, plays video games and boardgames, and runs/plays tabletop RPGs.

Latest posts

Compare and Conquer: 12 Types of Benchmarking for Measuring Success
KPIs & Metrics

Compare and Conquer: 12 Types of Benchmarking for Measuring Success

Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...

Author's avatar by Davor Štefanović | Jun 26
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
Facebook Ads

Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads

How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...

Author's avatar by Davor Štefanović | May 29, 2024
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Marketing

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...

Author's avatar by Davor Štefanović | May 22, 2023
How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins
Agencies

How Many Clients is Too Many? The Ideal Client Number Agencies Should Have to Optimize Their Profit Margins

How many clients can you handle? How many is too many? Where should you draw the line? Should you draw it? “Never turn down a ...

Author's avatar by Davor Štefanović | Jul 10
27 Blogging Statistics That Will Shape Your Content in 2025
Marketing

27 Blogging Statistics That Will Shape Your Content in 2025

Blogging statistics prove that, despite past predictions claiming social media would end the era of blogs, blogging is still thriving: according to Ahrefs, around 22,000 ...

Author's avatar by Davor Štefanović | May 28
How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown
Marketing

How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown

Did you know that it’ll take you longer to read this sentence than you’d expect this entire page to load? While adding an extra second ...

Author's avatar by Davor Štefanović | Sep 8, 2023
16 Best Google Analytics Reports (Expert-Recommended)
Reporting

16 Best Google Analytics Reports (Expert-Recommended)

Curious about which Google Analytics reports can truly elevate your marketing game? Our article dives into the best Google Analytics reports recommended by nearly 50 ...

Author's avatar by Davor Štefanović | Jun 26
Switching to Google Analytics 4: Common Concerns and How to Overcome Them
Google Analytics

Switching to Google Analytics 4: Common Concerns and How to Overcome Them

Google Analytics 4 is almost here, and it’s changing the way we approach Google’s analytics platform. The interface is different, the metrics have changed, the ...

Author's avatar by Davor Štefanović | Nov 15, 2022
Google Analytics 4 Migration: A Step By Step Guide
Google Analytics

Google Analytics 4 Migration: A Step By Step Guide

That time is finally near. There’s not much left until Universal Analytics stops collecting data. We only have until the 1st of July 2023 to ...

Author's avatar by Davor Štefanović | Oct 28, 2022
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