Articles by Davor Štefanović
Davor is an English literature graduate and an avid reader with a passion for languages. Working as a translator, editor, and writer has allowed him to learn about a wide range of topics — making him something of a jack-of-all-trades when it comes to content. In his spare time, he reads, plays video games and boardgames, and runs/plays tabletop RPGs.
B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?
Are you stuck in a seemingly endless sales cycle? You’re not alone in that. Many businesses deal with that exact problem, and it’s not hard ...
by Davor Štefanović · Mar 3
How to Do an SEO Competitive Analysis: A Step-by-Step Guide
SEO competitive analysis is essential in today’s crowded search landscape. With new websites appearing daily and two-thirds of all clicks going to the top five ...
by Davor Štefanović · Jul 15, 2025
LinkedIn Ads vs Facebook Ads – Which One is Better for B2Bs: Where to Invest Your $2,000 Monthly Budget?
In today’s cutthroat digital landscape, B2B businesses are fighting tooth and nail to maximize their advertising budgets. With a myriad of platforms vying for their ...
by Davor Štefanović · Mar 4
Quarterly Business Report: How to Write One and How to Present It Successfully
After working hard to develop a sustainable client base, you found out you have to work twice as hard to keep them. Now you have ...
by Davor Štefanović · Jul 16, 2025
How to Write a Business Progress Report in 2025? 8 Examples and Ideas
Here’s a common misconception about the Business Progress Report: it only exists to provide a basic update on your current project. Contrary to what its ...
by Davor Štefanović · Feb 25
Google Analytics 404 Report: How to Monitor, Find and Fix 404 Errors in GA
We’ve all been there. We’ve been looking for an important piece of information for a while, and finally, it seems we’ve managed to track it ...
by Davor Štefanović · Feb 24
Video Ads vs. Image Ads: Which Drive More Engagement on Facebook?
You’ve been here before: You’re up late at night, working on the perfect Facebook ad. You’ve researched the target audience, honed the copy to perfection, ...
by Davor Štefanović · Feb 24
Facebook CPL (Cost-Per-Lead): What is It and How Do You Reduce It
Are you a business owner or marketer grappling with high costs per lead from your Facebook ads? You’re not alone. Many businesses, from marketing agencies ...
by Davor Štefanović · Feb 26
Dear Databox: How to Improve Facebook Ad ROAS
Even though Facebook Ads can be an excellent revenue source for businesses, using it can be a bit tricky for those unfamiliar with the platform. ...
by Davor Štefanović · Aug 29, 2023
Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...
by Davor Štefanović · Jun 26, 2023
Strengthen Your B2B Brand: The Essential Guide to LinkedIn Employee Advocacy
The digital world is an ever-changing battlefield, and attention is one of the most important objectives. The constant evolution of social media means that companies ...
by Davor Štefanović · Jun 21, 2023
21 KPIs and Metrics to Include in a Procurement KPI Dashboard
Conan, what is best in life? Having the right tools for the job, using them well, and seeing the results. In procurement, the right tool ...
by Davor Štefanović · Jul 28, 2024
How to Grow Your B2B Newsletter? 6 Expert Strategies
A newsletter can be an invaluable asset for B2B companies. Unlike social platforms that may restrict your reach or require payment to connect with your ...
by Davor Štefanović · May 3, 2023
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...
by Davor Štefanović · Sep 2
Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
Ads are everywhere you turn. In the physical world, you can’t take a step without seeing an ad on a billboard, on the side of ...
by Davor Štefanović · Mar 29, 2023
How to Create High-Converting Facebook Custom Audiences
Social media is one of the most important channels when it comes to building a brand and reaching customers, both new and old. And when ...
by Davor Štefanović · Mar 28, 2023
20+ Sales Statistics to Improve Your Sales Strategy in 2023
Sales aren’t just about closing the deal and making conversions. A lot of effort goes into each successful sale, and each step in the funnel ...
by Davor Štefanović · Apr 9, 2024
Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following
Twitter has 229 million daily active users, and 762 million tweets are sent per day. This may sound like a lot, but it’s dwarfed by ...
by Davor Štefanović · Feb 21, 2023
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...
by Davor Štefanović · Mar 3
Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads
How often do visitors make a purchase after visiting your site for the first time? It’s probably not a lot. Maybe their second, third, or ...
by Davor Štefanović · May 29, 2024
How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers
Ever wondered if your subscribers actually want to receive the emails you keep sending them? Well, they subscribed, so they must want it on some ...
by Davor Štefanović · May 22, 2023