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LinkedIn Company Page Engagement Dashboard Template

Template created by Databox Databox
Use this free dashboard template to measure the overall engagement of your company’s LinkedIn page. See which posts receive the most engagement and track your page’s overall impressions, clicks, comments, followers, and more.

Uses one-click integrations:

  • LinkedIn Company Pages LinkedIn Company Pages

If you don’t use LinkedIn Company Pages, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this LinkedIn Company Page Engagement dashboard template:

Connect your LinkedIn company page account and you’ll learn:

  • Which page updates receive the most engagement? Track the specific page updates that generate the most impressions and clicks. Use this information to better understand the content that resonates best with your audience and double down on what’s working.
  • How many website visitors do we generate from LinkedIn? Track the overall number of clicks your company page receives from LinkedIn. Monitor clicks over time and see if your following is growing or if you need to make adjustments to your strategy in order to scale engagement along with your following.
  • How are people engaging with our content on LinkedIn? Track the number of impressions, clicks, comments, shares, and followers your LinkedIn company pages receive in any given time period. Use these insights to report on the ROI of your LinkedIn efforts and make adjustments to your strategy when needed.
  • What are the demographics of our LinkedIn followers? Learn more about your following by tracking the seniority (VP, Director, Manager, etc.) and function (Sales, Marketing, HR, etc.) of your followers and the overall percentage each one represents of your overall following.
  • How many followers do we have? Track the total number of followers your Linkedin page has generated. Monitor engagement over time and see which days, weeks, months, etc., have resulted in the highest number of new followers. Correlate these results with your marketing efforts and double down on what’s working.

Pull additional data using our robust integration with Linkedin Company Pages

What other campaign metrics can you track and visualize with our integration with Linkedin company pages? Almost anything:

  • LinkedIn ad performance
  • Impressions, engagement, clicks, comments, and shares
  • Follower demographics
  • Pageviews and Unique views
  • Progress towards your campaign goals, and more

In Databox there are dozens of LinkedIn metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Linkedin company pages.

Read more about LinkedIn Company Pages integration.

LinkedIn Company Pages LinkedIn Company Pages metrics included in this template
  • Engagement %

  • Clicks

    Number of New Organic Clicks on the Content, the Company Name, or the Company Logo during the specified Date Range.

  • Page Updates by Clicks

    Number of New Clicks on the Content, the Company Name, or the Company Logo during the specified Date Range split up by Update Title.

  • Comments

    Number of times People have Organic Commented on each Update during the specified Date Range.

  • Followers by Function

    Total number of Acquired Followers split up by Function. No historical data is available from before the initial connection.

  • Followers by Seniority

    Total number of Acquired Followers split up by Seniority. No historical data is available from before the initial connection.

  • Page Updates by Impressions

    Number of times each Update is shown Organic to LinkedIn members during the specified Date Range split up by Update Title.

  • Likes

    Number of times People have Organic Liked each Update during the specified Date Range.

  • Shares

    Number of times People have Organic Shared any Update during the specified Date Range.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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