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HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)
Reporting

HTML vs. Plain Text Emails: Which Do Marketers Send Most? (And Why?)

Marketers send two types of emails: HTML and Plain Text. HTML stands for HyperText Markup Language. It’s code. HTML emails are dressed up. They’re nicely ...

Author's avatar by Eddie Shleyner | May 2, 2024
How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results
Agencies

How Leadfreak Uses Databox’s Agency Free Plan to Improve Client Results

Editor’s note: ‘Highlights’ is a new video series from Databox featuring interviews with founders, marketers, salespeople, and more as they talk through data-driven tactics for ...

Author's avatar by Tamara Omerovic | Aug 8, 2018
18 Expert Tips for Running Your First Influencer Marketing Campaign
Marketing

18 Expert Tips for Running Your First Influencer Marketing Campaign

Last year at the INBOUND conference, I met a talented digital marketer named “Marie.” Marie had both sales and digital marketing experience (rare!), and she ...

Author's avatar by Tamara Omerovic | Jan 18, 2022
How to Use Trello as a Free Growth Tool
Marketing

How to Use Trello as a Free Growth Tool

At EmailMeForm, we couldn’t imagine functioning as a remote team without Trello. From project releases to social media planning and beyond, we use Trello to ...

Author's avatar by Aiza Coronado | Jul 11, 2024
How to Build Marketing Dashboards Using Your Key Business Metrics
Marketing

How to Build Marketing Dashboards Using Your Key Business Metrics

In my first job as a marketer, I got the opportunity to work with a SaaS-based company. Most of the management and marketing team members were ...

Author's avatar by Abhay Kumar | Sep 29, 2022
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Goals & Forecasts

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights
Marketing

How to Do a Digital Marketing Audit Using SEMRush, Google Analytics and Facebook Insights

People have opinions. That’s a fact. When a client approaches our agency, Resolute PR, they typically have opinions about why their marketing is or isn’t ...

Author's avatar by Natalie Cagle | Mar 15, 2024
5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics
Marketing

5 HubSpot Smart Lists for Tracking Your Most Important Inbound Marketing Metrics

No two clients are ever the same. Maybe their needs call for a similar strategy—say, content that will help grow their businesses—but that doesn’t mean ...

Author's avatar by Meredith Desousa | Jun 5
The Essential KPIs for Tracking The Performance of Your Marketing Videos
Marketing

The Essential KPIs for Tracking The Performance of Your Marketing Videos

Content attribution is hard work. People consume the content you produce in so many different ways, and across so many different channels, that it’s often ...

Author's avatar by Gabriel Marguglio | Nov 10, 2021