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6 Often-Overlooked Email Marketing KPIs You Should Be Tracking
Opens and clicks are essential metrics, but they’re not enough to give you the full picture of how your email marketing is performing. Other important ...
How 16 Marketers Set and Hit SMART Goals
Most marketing teams have goals. But are your goals specific, measurable, assignable, realistic, and time-bound? And if they are, how do you go about meeting ...
How to Create a Facebook Lookalike Audience & Expand Your Reach
Facebook’s massive user base and precise ad targeting options make it an attractive platform for marketers. We recently covered four ways to use Facebook’s ad ...
5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads
79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...
Proven Strategies for Improving Your Email Click-Through Rate
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
How Experts Measure Website Redesign Success
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
The Reasons Why Agencies Say ‘No’ to New Business
Turning down new business is never easy. But when you’re in the service industry, saying “no” can be a crucial skill for both growing and ...
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...
How to Create Facebook Custom Audiences
When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...
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Modern BI for teams that needs answers now
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