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The 11 Best Pipedrive CRM Features According to Sales Pros
Marketing

The 11 Best Pipedrive CRM Features According to Sales Pros

“Return on Investment” is a term we’re used to in the business world. We use it to monitor everything from Facebook Ads to buying software. ...

Elise Dopson's avatar by Elise Dopson | Jan 26, 2022
18 Plays for Tracking Your Content Marketing Using Google Analytics
Google Analytics

18 Plays for Tracking Your Content Marketing Using Google Analytics

Just 8% of marketers consider themselves “successful” or “very successful” at measuring the ROI of their content marketing efforts. That’s a huge problem. It means ...

Elise Dopson's avatar by Elise Dopson | Mar 21, 2023
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
Google Analytics

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What percentage of your website’s traffic comes from Google searches vs social media platforms?  How much traffic comes to your website from paid Google, Facebook, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 10
How to Improve Your Post Engagement on Facebook Ads
Marketing

How to Improve Your Post Engagement on Facebook Ads

Have you been running Facebook ads but aren’t seeing the engagement you hoped to get from them? It’s possible your ads are reaching lots of ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2024
New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox
Product Updates

New Integration: Track Your Streaming Video Performance with Vimeo OTT + Databox

Hi there, Vimeo OTT users 👋 Today we’re excited to announce our new integration with Vimeo OTT, allowing you to track and visualize the performance ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 26, 2020
How to Measure Blog Attribution Using Google Analytics
Google Analytics

How to Measure Blog Attribution Using Google Analytics

Measuring sales attribution from specific blog posts can be tricky. It’s why vast majority of marketers don’t consider themselves “successful” at measuring the ROI of ...

Elise Dopson's avatar by Elise Dopson | Jun 10, 2024
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Google Analytics

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...

Jessica Malnik's avatar by Jessica Malnik | Nov 13, 2023
Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve
Facebook Ads

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Your Facebook Ads dashboard has a ton of data for you to dive into. It shows you how many people visited your site from the ...

Elise Dopson's avatar by Elise Dopson | Mar 28, 2023
How to Create & Measure Your Content Marketing Funnel
Marketing

How to Create & Measure Your Content Marketing Funnel

Confused as to why your content’s conversion rate is so poor? You’re publishing great content on a regular basis. But when you click through to ...

Elise Dopson's avatar by Elise Dopson | May 2, 2024