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Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?
Marketing

Blog vs.Vlog: Where Are Marketers Spending More Time and Resources?

As a marketer with a limited budget and time, which marketing strategy should you invest in 2021 and beyond?  Are people even reading long-form blogs ...

Author's avatar by Maham S. Chappal | Dec 6, 2021
Facebook vs. Instagram: What’s Better for Organic Brand Building?
Marketing

Facebook vs. Instagram: What’s Better for Organic Brand Building?

If you are wondering “Should I use Facebook or Instagram” or “How do I know which social media platform is right for my business?”, this ...

Author's avatar by Maham S. Chappal | May 11, 2022
16 Ways to Calculate the ROI of Your SEO Campaigns
Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...

Author's avatar by Jessica Malnik | Feb 1, 2023
What is Direct Traffic in Google Analytics and How to Analyze It?
Google Analytics

What is Direct Traffic in Google Analytics and How to Analyze It?

Ah, direct traffic, one of the greatest myths in Google Analytics. If you think direct traffic is caused exclusively by users typing a website address ...

Author's avatar by Maham S. Chappal | Jun 10, 2024
How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results
Market Research

How Virta Used Databox to Instill A Data-Driven Culture Built On Improving Results

Recently, Steve LeVine wrote that Americans won’t hop on board with electric vehicles until they can have “the gas station experience,” arguing that the U.S. ...

Author's avatar by Kiera Abbamonte | Jan 10, 2022
16 Ways to use Facebook Ads for Lead Generation
Marketing

16 Ways to use Facebook Ads for Lead Generation

Facebook is a lead generation beast in today’s digital age.  And that’s one of the biggest reasons marketers flock towards this platform in large numbers ...

Author's avatar by Maham S. Chappal | Mar 29, 2023
18 Ways to Write a Perfect Meta Description to Boost Your CTR
Marketing

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Looking to improve your SEO game by learning how to write keyword-rich and optimized meta snippets? You are in the right place since this guide ...

Author's avatar by Masooma Memon | Apr 6, 2023
Use These 22 Blog CTA Examples to Boost Your Conversion Rate
Marketing

Use These 22 Blog CTA Examples to Boost Your Conversion Rate

You’ve written a stellar blog post, included all the visuals, and hit publish. And now: crickets! Hardly a handful of readers have subscribed to your ...

Author's avatar by Masooma Memon | Jul 10
How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox
Market Research

How Spitfire Inbound Boosts Client Conversion Rates and Powers Customer Growth with Databox

Closing the gap between marketing and sales can be a difficult task for any company. More often than not, the disconnect comes from busy schedules ...

Author's avatar by Allison Frieden | Jul 2, 2024