Author's avatar

Filip Stojanovic

About the author

Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.

Latest posts

The Easy Way to Set Up HubSpot Pipelines: 101 Guide
Hubspot

The Easy Way to Set Up HubSpot Pipelines: 101 Guide

Manual data entries, endless phone calls, tracking deals via spreadsheets… this is what a day-to-day looks like for sales representatives. With this gruesome routine, managing ...

Author's avatar by Filip Stojanovic | Dec 20, 2022
New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?
Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What percentage of your site traffic should be new visitors? How much time do returning visitors spend on your website? Which pages do they return ...

Author's avatar by Filip Stojanovic | May 29, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...

Author's avatar by Filip Stojanovic | Dec 5, 2022
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
KPIs & Metrics

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
15 Ways to Optimize your Facebook Ads Bid Strategy
Marketing

15 Ways to Optimize your Facebook Ads Bid Strategy

If you’ve just recently dipped your toes in Facebook Ads, the whole thing might seem like a fever dream in which nothing makes any sense. ...

Author's avatar by Filip Stojanovic | Mar 28, 2023
Google Analytics 4 Custom Dimensions 101 Guide
Google Analytics

Google Analytics 4 Custom Dimensions 101 Guide

Campaign measurement, goal tracking, flow visualization, audience reports… these are just some of the robust features that make Google Analytics one of the best web ...

Author's avatar by Filip Stojanovic | Nov 3, 2022
What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement
KPIs & Metrics

What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement

The latest analytics data just came in and you take a look at the landing page bounce rate with a surprised Pikachu face. The bounce ...

Author's avatar by Filip Stojanovic | Jun 12, 2024
Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors
Marketing

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

With over 1.98 billion websites circulating the internet, it’s no wonder that the vast majority of SERPs have turned into warzones. And guess who has ...

Author's avatar by Filip Stojanovic | Feb 14, 2024
How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips
Marketing

How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips

Are you having trouble measuring the success of your podcast? Unless you’re Joe Rogan and have a $200 million contract with Spotify, the answer is ...

Author's avatar by Filip Stojanovic | Nov 3, 2022
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