Author's avatar

Filip Stojanovic

About the author

Filip Stojanovic is a content writer who studies Business and Political Sciences. Also, I am a huge tennis enthusiast. Although my dream is to win a Grand Slam, working as a content writer is also interesting.

Latest posts

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation
Marketing

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

With 900 million users as of 2023, LinkedIn has reached peak popularity among professionals. It provides incredible organic reach (at least to personal accounts) and ...

Author's avatar by Filip Stojanovic | Apr 19, 2023
LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns
Marketing

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

With 4 out of 5 of its 900 million members driving business decisions and an audience that has twice the buying power compared to an ...

Author's avatar by Filip Stojanovic | Apr 20, 2023
Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023
Marketing

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

We often hear marketers tell us that Customer Acquisition Cost (CAC) is getting higher, along with the cost of running paid ads. At the same ...

Author's avatar by Filip Stojanovic | May 1, 2024
How to Track Website Traffic with Google Analytics 4: A Complete Guide
Google Analytics

How to Track Website Traffic with Google Analytics 4: A Complete Guide

Understanding your website traffic is crucial for optimizing your online presence, growing your audience, and improving conversions. Google Analytics 4 (GA4) is a powerful tool ...

Author's avatar by Filip Stojanovic | Dec 4, 2024
Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both
Reporting

Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both

Analytics and reporting can help businesses transform data into actionable insights, identify customer behavior patterns, measure each department’s performance, and improve operational efficiency. And this ...

Author's avatar by Filip Stojanovic | Feb 21
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Ecommerce

Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates

Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...

Author's avatar by Filip Stojanovic | Apr 12, 2023
How to Write a Great Business Report Conclusion: Everything You Need to Know
Reporting

How to Write a Great Business Report Conclusion: Everything You Need to Know

When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report. ...

Author's avatar by Filip Stojanovic | Nov 13, 2023
What Is a Good Website Bounce Rate and How Can You Improve It?
Marketing

What Is a Good Website Bounce Rate and How Can You Improve It?

It’s common knowledge among marketers that “bounces” are bad. However, this accepted knowledge only illustrates just how misunderstood a metric “bounces” really are. No wonder ...

Author's avatar by Filip Stojanovic | Oct 29, 2024
Benefits of Competitive Benchmarking
Marketing

Benefits of Competitive Benchmarking

What are your competitor’s strengths and weaknesses? How does your company stack up against them, are you falling behind in some areas? How are other ...

Author's avatar by Filip Stojanovic | Feb 14, 2023
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