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How to Align Your Sales and Marketing Teams in B2B in 2025
Marketing

How to Align Your Sales and Marketing Teams in B2B in 2025

Since sales and marketing both drive customers down the pipeline, it’s no wonder that the two departments often work together. When we surveyed more than ...

Author's avatar by Melissa King | Oct 31, 2024
Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Playbooks

Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)

Want to turn your business into a revenue-generating machine? In this playbook, we’ll explore the “Revenue Architecture” framework, a powerful system to streamline your sales ...

Author's avatar by Jeremiah Rizzo | Jun 30
How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
KPIs & Metrics

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Jun 2
8 Client Reporting Best Practices for Agencies and Consultants (with Examples)
Reporting

8 Client Reporting Best Practices for Agencies and Consultants (with Examples)

Frustrated with client reports? Discover 8 expert-backed best practices to simplify reporting, strengthen client relationships, and showcase your value with real-world examples.

Author's avatar by Tamara Omerovic | Jan 22
Mastering the OKR Framework: A Guide for SaaS Businesses
Leadership

Mastering the OKR Framework: A Guide for SaaS Businesses

What is the OKR framework? The OKR (Objectives and Key Results) framework is an approach used by companies that sets goals to improve alignment, engagement, ...

Author's avatar by Špela Jurič | Feb 11
Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results
Marketing

Using Intercom for Lifecycle Marketing: Proven SaaS Use-Cases That Drive Results

It’s time to rethink how you use Intercom. Although Intercom highlights its CS use, the tool is a lifecycle marketing powerhouse—especially for SaaS teams with ...

Author's avatar by Aiza Coronado | Oct 25, 2024
B2B Podcast Marketing: Strategies and Successes from 100+ Brands
Marketing

B2B Podcast Marketing: Strategies and Successes from 100+ Brands

While blogs have reigned supreme as a popular form of content in B2B, more brands are looking into diversifying their formats. Podcasts are gaining traction ...

Author's avatar by Melissa King | Jul 11
AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies
Market Research

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies

AI Adoption in SMBs: Key Trends, Benefits, and Challenges from 100+ Companies With larger competitors already using AI to streamline operations and gain a competitive ...

Author's avatar by Filip Stojanovic | Jul 1
Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Playbooks

Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)

Ah, the brand social accounts. We all have them, and we all link to them in the footer of our websites. But what are you ...

Author's avatar by Jeremiah Rizzo | Jun 30