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9 SEO Trends to Watch out for in 2021
Marketing

9 SEO Trends to Watch out for in 2021

Keeping up with SEO trends can be tough. You’d subscribe to a bunch of newsletters, follow dozens of industry influencers and blogs, and even join ...

Masooma Memon's avatar by Masooma Memon | Apr 6, 2023
10 Expert Tips for Measuring Content Attribution
KPIs & Metrics

10 Expert Tips for Measuring Content Attribution

So you’ve been pumping out content on a regular basis. Kudos to you! ? But does that content really meet your audience’s expectations? Does that ...

Masooma Memon's avatar by Masooma Memon | May 18, 2022
Client Onboarding Process: How to Successfully Onboard a New Client
Leadership

Client Onboarding Process: How to Successfully Onboard a New Client

Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...

Lily Ugbaja's avatar by Lily Ugbaja | May 12, 2022
Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Jessica Malnik's avatar by Jessica Malnik | May 1, 2024
How ProductLed Used Activation to Boost MRR for a Client by 20 Percent
Leadership

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

Ramli John—Manager Director at ProductLed—chatted with John Bonini for a recent episode of the Metrics & Chill podcast. Ramli told John all about how ProductLed ...

by Kiera Abbamonte | Feb 20, 2024
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Jessica Greene's avatar by Jessica Greene | Oct 1
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Marketing

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Melissa King's avatar by Melissa King | Jul 6, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
How to Learn SEO: Free Resources to Start with
Marketing

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Masooma Memon's avatar by Masooma Memon | Dec 8, 2021