Author's avatar

Articles by Alexander B. Pavlinek

Growth Marketer

About the author

is a Growth Marketer at Databox, where he specializes in SEO & AIO, content strategy, and performance marketing. He has a track record of driving digital growth through data-driven strategies that improve search visibility, boost engagement, and optimize campaign performance. Alexander regularly shares his expertise on the Databox blog, covering topics from analytics to marketing best practices. Outside of work, he enjoys following up on new AI & VR trends and staying on top of emerging marketing trends.

Latest posts

How to Use Google Search Console for SEO: A Complete Guide
Marketing

How to Use Google Search Console for SEO: A Complete Guide

What kind of content matters to your audience? How are they finding your website? Are there any technical SEO issues that you should see to? ...

Author's avatar by Alexander B. Pavlinek | Jun 25
What Is a Good Google Ads Conversion Rate and How to Improve It?
Marketing

What Is a Good Google Ads Conversion Rate and How to Improve It?

High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...

Author's avatar by Alexander B. Pavlinek | Jun 26
What Is a KPI? Definition, Types, Examples and Best Practices
KPIs & Metrics

What Is a KPI? Definition, Types, Examples and Best Practices

Have you heard this quote from Edwards Deming? – “In God we trust, all others bring data.” In today’s competitive landscape, if you’re not measuring ...

Author's avatar by Alexander B. Pavlinek | Jun 25
How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign
Marketing

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Did you know that Facebook’s advertising audience consists of 2.14 billion users? With so many people consuming Facebook Ads, you want to ensure every ad ...

Author's avatar by Alexander B. Pavlinek | Nov 28, 2024
Quarterly Planning: 6 Things to Include in Your Quarterly Plan in 2025
Leadership

Quarterly Planning: 6 Things to Include in Your Quarterly Plan in 2025

We’re in the first quarter of 2025, which means there’s no better time to reset your strategy—especially when it comes to quarterly planning. With hurried ...

Author's avatar by Alexander B. Pavlinek | Jun 25
Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025
KPIs & Metrics

Expert-Recommended eCommerce KPIs: The Essential Guide to Tracking Performance for 2025

When it comes to eCommerce and eCommerce KPIs, the difference between success and failure can often come down to the numbers. But not just any ...

Author's avatar by Alexander B. Pavlinek | Jun 26
18 Best Dashboard Examples for Any Business
Dashboards & Visualization

18 Best Dashboard Examples for Any Business

The best dashboard is one that presents important metrics in an uber-readable manner. In doing so, it gives you the information that you’re looking for ...

Author's avatar by Alexander B. Pavlinek | Jun 24
5 SMART Sales Goal Examples from 30+ Sales Professionals
Sales

5 SMART Sales Goal Examples from 30+ Sales Professionals

“Goals allow you to control the direction of change in your favor.” Brian Tracy, a motivational speaker who often speaks on goals as they relate ...

Author's avatar by Alexander B. Pavlinek | Jun 26
How to Write a Business Report: A Step By Step Guide with Examples
Reporting

How to Write a Business Report: A Step By Step Guide with Examples

With so much experience under your belt, you already know a lot about business reporting. So, we don’t want to waste your time pointing out ...

Author's avatar by Alexander B. Pavlinek | Jun 24
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.