Explore 25+ Free SEO Dashboard Examples and Templates

Google Analytics (Website traffic)

Google Analytics dashboard template which will give you insights about your users, sessions, referrals and more.

Google Analytics KPI Dashboard

Focus in on the metrics that matter from your Google Analytics account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.

Google Analytics (Acquisition Snapshot)

Google Analytics (Acquisition) dashboard template goes deeper into your Sources and reveals which marketing campaigns have been most productive.

Google Analytics SEO Dashboard

The Google Analytics SEO dashboard shows exactly which search terms lead to visitors, and the quality of those visitors.

HubSpot Marketing

HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

Google Analytics Traffic Growth

The Google Analytics Traffic Growth dashboard slices your traffic different ways to determine factors that lead to quality visits.

Google Search Console Basics

The Search Console Basics dashboard reveals which pages are most visible on SERPs and which ones actually drive organic traffic.

Google My Business Insights

This template will provide you with greater visibility and more control over how your business is displayed in search results.

Engagement Overview

Download this free dashboard to measure the overall engagement of your website and app visitors. Get insights into how visitors interact with your most important pages, which actions are they taking, how much of their time they're giving you and more

Marketing Overview (HubSpot & Google Analytics)

This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.

Google Search Console

This dashboard shows you how your site is performing in organic search results and how that performance is trending by monitoring top performing queries, pages, and your average ranking.

Google Analytics Content Analysis

The Google Analytics Content Analysis dashboard reveals which pages keep your visitor's attention and prevent them from bouncing.

Improve Your Google Search Position

Improve your Google Search position by gaining deeper insights into which pages have the best opportunity to rank on page 1 of Google.

Shopify + Fb + GA: Online Sales

This dashboard allows a Shopify store owner to see online sales stats in-line with Facebook Ads and Google Analytics. Focus in on top product performance, ecommerce conversion rate, and audience overviews.

Blog Quality Metrics

The Blog Quality Metrics Dashboard shows you which posts engage readers and encourage them to take further action on your site.

HubSpot (Leads by Source)

HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.

Acquisition Overview

Download this free Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.

Google Analytics (New Users Organic Traffic)

Use this databoard to get an activity snapshot of new users from your organic channel. These metrics will help diagnose which assets are working well, and where you need to focus more attention.

Ahrefs (Website Audit)

Track and visualize important search ranking factors like your backlink profile, domain rank, referring domains, and more.

Monthly Marketing Performance

The Monthly Marketing dashboard template examines Google Analytics and HubSpot Marketing for a complete view of traffic and user acquisition.

SEO Campaign Performance

This Google Analytics and Google Search Console Databoard shows your overall SEO performance in terms of clicks, users, channel sessions and devices.

Content Marketing Drilldown

Content Marketing Drilldown. View metrics: pageviews, website goal completion rate, page drilldown

HubSpot Sources Report

This dashboard will help you track all stages of the inbound marketing funnel based on the source of traffic.

Website Conversions

Measure lead generation and cost per lead across multiple conversion pixels in this databoard.

Google Ads | Ad Groups and Keywords Performance

Optimize ads based on keywords and search terms. Easily find negative search terms that are costing them money.

Google Analytics Acquisition+ (Data Snacks)

This Google Analytics Acquisition dashboard goes deep into the channels, referrers, and pages that drive traffic and conversions on your website.

Semrush (Keywords & Organic Search Traffic)

Semrush Keywords/Organic Search Traffic dashboard template combines SEMRush with Google Analytics to see how your rankings translate to traffic.

Organic Blog Traffic

The Organic Blog Traffic dashboard lets you review the blog posts that generated the most search traffic in the last month.

HubSpot (Blogging performance)

The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.

Content Marketing Overview

Content Marketing Overview. View metrics: sessions, sessions by channel, events by event action, audience behavior, pageviews, goal completions by goal

Website & Google Business - Goals & Conversions

This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.

Semrush: Position Tracking

This dashboard displays the change in your online presence based on your keyword rankings over time.

HubSpot + Google Ads Top of Funnel

This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.

Channel (or Acquisition) Overview

Use this free dashboard template to compare the performance of your most popular acquisition channels.

Google Ads - Keywords Overview

Google Ads Keywords Overview. Metrics: Cost, Clicks, Cost / Conversion, Conversions, Conversion Value, ROAS, CTR

Google Analytics Traffic Breakdown

This template uses Google Analytics to dive deeper into your traffic segments to identify where quality visitors are coming from.

Google Analytics Traffic Overview

This Google Analytics Databoard shows your overall traffic, users, pages sessions and bounce rate. This offers a list of top performing landing pages, sessions, top channels and rate of goal completions from Google Analytics.

Google Analytics Website Performance

This dashboard helps you track traffic sources, monitor audience behavior, and add performance-focused notes to Google Analytics data.

Semrush (keywords & audits)

Semrush (Keywords and Audits) dashboard template gives you a full view of your SEO visibility as well as any errors that SERPS might face

Google Analytics: Mobile v Desktop Traffic Quality

The Traffic Quality dashboard compares the way that mobile vs. desktop visitors use your site. Make decisions based on type of device.

Semrush Keyword Mission Control

This dashboard is all about keywords. Track keyword ranking and changes, visibility trends to track keyword process based on CTR, plus organic search traffic monitoring. Designed to be easy for clients to read and understand.

Brand Awareness Databoard

Quickly measure your awareness performance in Google Analytics, Google Organic Search and Facebook with this dashboard.

Queries Drilldown

Use this dashboard template to track queries used to drive organic traffic to your website.

Semrush: Site Audit

Stay on top of any errors, warnings and notices that are slowing down your site.

Account Overview

Use this Databoard to track the overview of your Google Search Console account, with metrics like clicks, impressions, CTR, and more.

Ahrefs: project overview

Track and visualize important search ranking factors like your backlink profile, domain rank, referring domains, and split them by your projects. Make sure to connect all your tracked website in order to add them to this databoard.

HubSpot Marketing Performance Overview

HubSpot Marketing Performance Overview: sessions, visitors, bounce rate, new contacts, new customers, by source, new opportunities

Site Speed Overview

Site Speed Overview. View metrics: average page load time, average page load time by device, page drilldown

Semrush (Keywords & Organic Search Traffic)

A summary of the SEO performance of your site based on traffic, keyword rank, and on-page factors that may be affecting organic traffic.

Page Drilldown

Use this dashboard template to track your pages organic performance and metrics drilldown linked to each page.

Audience Drilldown: Sources

Use this free dashboard template to monitor your website traffic, bounce rate, and conversion data split up by 1 dimension.

Ecommerce Full Funnel

This dashboard helps you inspect every step of your e-commerce funnel so that you can quickly address problem areas.

Organic Vs Direct Traffic Dashboard

This dashboard compares your direct traffic to your organic traffic to determine the quality of each channel. Data from Google Analytics.

Content Improvement Databoard

This dashboard gives you three key pieces of data that will help you improve the content on your site: your highest converting pages, your most-clicked keywords, and your CTRs by keyword.

Google Analytics Traffic Quality Check

This dashboard shows the traffic quality per channel in order to help identify which channels are performing at the desired level, and which need to be focused on and improved.

Google Analytics Top 10 KPIs

This dashboard gives you an overview of three categories of KPIs from Google Analytics: Acquisition, Behavior, Conversion.

HubSpot Marketing Website Overview

HubSpot Marketing Website Overview: sessions, bounce rate, page views, new vs returning visitors, session quality, cta engagement

Decaying Site Pages & Posts

This dashboard helps you quickly identify old blog posts you need to update by showing you which posts are losing organic search traffic and Google Search rankings.

Blog Post Performance After SEO Update

This dashboard helps you monitor the performance—organic search traffic, Google Search rankings, CTRs, and conversions—of old blog posts you've recently updated

MOZ Basics Dashboard

This dashboard gives you a full overview of your SEO performance that can help you understand the overall health and authority of your website.

HubSpot Visits by Source (Social, Paid, Other)

The Visits by Source dashboard template shows the origin of your site or app traffic. You can examine which marketing efforts have captured an audience.

HubSpot Marketing Conversion Drilldown

HubSpot Marketing Conversion Drilldown: sessions, contacts, sql, opportunity, customers, landing page contacts, email marketing contacts, new contacts by source

AccuRanker: Keyword Overview

This dashboard shows the keywords that will drive the most traffic for your brand.

Semrush + GA Organic Traffic Analysis

The Organic Traffic Analysis dashboard shows the results of your SEO work alongside key activities on-site from Google Analytics.

HubSpot Marketing - Marketer Drilldown (Sessions)

This HubSpot Marketing Template drills down into your Website Sessions so you can better determine the effectiveness of your blogging efforts. I uses a combination of quality and quantity Metrics to help you understand your audience's behavior.

HubSpot Blog Report Card

This dashboard gives the user a month-to-date view of their content marketing performance using data from HubSpot Marketing and Google Analytics.

CallRail Source & Keyword Performance

This dashboard measures source & keyword performance by comparing calls by first time callers, total calls and the average duration of all calls.

AccuRanker Domain Overview

This dashboard reveals the most common keywords that drive traffic to your site.

HubSpot Marketing: Lead Generation

This dashboard provides a high-level overview of the impact of your lead generation efforts.

HubSpot Marketing Website Source Drilldown

HubSpot Marketing Website Source Drilldown: website benchmarks, sessions, bounce rate, new visitors sessions, new contacts

HubSpot Marketing Monthly Reporting

This dashboard shows all the key performance indicators your business needs to view on a monthly basis from HubSpot Marketing.

Blog Performance Tracking

This dashboard looks at your most highly-trafficked blog posts each month.

Countries Drilldown

Use this dashboard template to track your performance by countries against each other.

Google Search Console: Search Results Overview

Get a comprehensive insight into your Google Search Console search results. From tracking clicks and impressions all the way to acquiring image, video, web, and news search results.

HubSpot Marketing Demand Drilldown

HubSpot Marketing Demand Drilldown: sessions by source, blog views, landing page views, sessions from email marketing, views by landing page

Outreach (Prospect Overview)

This template will enable you uncover key insights in your prospecting efforts and help you track the impact of every touch point.

HubSpot Marketing Performance

This template shows an overview of last month's HubSpot Marketing performance compared to the previous year.

HubSpot Marketing Blog Overview

HubSpot Marketing Blog Overview: new blog posts published, blog views, total blog subscribers, new blog subscribers

Search Types Drilldown

Use this dashboard template to track the performance of search types that drive traffic to your website, against each other.

HubSpot (Customers by Source)

This dashboard gives you insight as to what sources lead to the most customers. With that information, you can adjust your marketing strategy accordingly.

Semrush Keyword Milestones

The Semrush Keyword Milestones dashboard looks at top 3 and top 10 keywords and tracks organic traffic changes based on keyword movement.

HubSpot Annual Inbound Performance

This dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.

Outreach (Delivery overview)

This template will provide you with greater visibility of your email delivery and engagement metrics.

Device Drilldown

Use this dashboard template to track your results drilled down by devices.

Semrush: Project Overview Dashboard

Snapshot of the performance of your Semrush project by looking at the most important metrics: Position tracking, Site Audit, Domain Analytics

HubSpot Marketing Blog Drilldown

HubSpot Marketing Blog Drilldown: blog post performance, pageviews, cta clicks, ctr, bounce rate

Blog Traffic Distribution

The Blog Traffic Distribution dashboard helps you find your top performing blog articles based on organic traffic.

HubSpot Blog Performance Trends

This dashboard gives an overview of blog health, including views, clicks and average time on page.

Top of Funnel Website Performance

This dashboard gives an overview of user acquisition and behavior on your website based on Google Analytics data.

SEO Overview

This dashboard includes top SEO key performance indicators that can help you understand the overall health and authority of your website in the eyes of a search engine like Google.

HubSpot Marketing + Google Analytics: Traffic Generation

This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.

HubSpot Mktg Inbound Marketing Performance Review

This template helps you track key Inbound Marketing performance metrics like traffic performance by source, contacts by lifecycle stages, email performance, landing page performance and blog performance.

Moz: Competitor overview

This dashboard gives you a overview of your SEO performance against your competitors. In order to see your competitor data you'll need to add them in the connect process.

Semrush: Position Tracking - Landing Page Drilldown

Helps track what pages on your website are performing the best. With this you can get a quick list of the landing pages on your domain that rank for at least one keyword for your campaign.

Semrush: Position Tracking - Competitor Drilldown

Helps you identify all the domains that compete with you for traffic from your targeted keywords. This can help you identify your closest competitor to track in your campaign.

Keyword to Pageview Dashboard

This dashboard tracks how keywords are ultimately translating to pageviews.

Semrush: Crawled Pages Drilldown

Provides a drilldown of the distribution of pages crawled by the SiteAuditBot. Quick health check to identify areas of improvement on your website.

AccuRanker: Competitors Overview

This dashboard focuses on "Share of Voice", or how you compete with competitors over popular keywords.

PPC Performance Overview

Overview of your PPC performance with key metrics from Google Ads and Semrush.

Semrush: PPC Keyword Overview

Analyze keyword rankings and costs for your PPC campaigns.

HubSpot Marketing ATTRACT Performance

This template moves you through the Attract stage by showing your social media follows and reach, blog view performance, and overall visibility trends.