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Blog about Business Analytics, KPIs and product updates

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing Jessica GreeneJessica Greene   |  Feb 11 2019

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30 2019

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Avatar Marketing   |  Apr 8 2018

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8 Data-Driven Insights About Paid Social

You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.

Patrick Foster   |  Dec 1 2017

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Marketing

A Simple Framework for When Facebook Ads Can Work

After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.

John Bonini Marketing   |  Nov 6 2017

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Avatar   |  Apr 19 2017